How to Split One Diwali Budget Across Family, Staff and Neighbours

How to Split One Diwali Budget Across Family, Staff and Neighbours

 

★ ★ Write every name down, take staff out first, allocate by group — then buy two products, not eightJar candles ₹379 · Sandalwood ₹449 · mugs ₹474 · reed diffusers 50ml ₹749–₹849 · 130ml ₹1,249–₹1,349 · free shipping above ₹499A portion funds girl-child education
★ SOSA Reed Diffusers · splitting one Diwali budget
The order of operations is the whole method: sort the whole list before you price anything, and buy the smallest number of different things the list will tolerate
★ ★ ★ ★ ★
★★★★★
"I had never actually written the list down. Twenty-one names on paper, four of which I could not explain. The sorting took six minutes and the shopping took twenty."
Chirag U. Ahmedabad
Diwali list · the sorting method
★★★★★
"Taking the household staff out of the exercise first, and giving cash, was the part that changed things. The small thing I added afterwards was a courtesy, not the gift."
Rehana Y. Kolkata
Diwali · cash first, object second
★★★★★
"Two products for eleven names. Last year it was six products and I was still deciding on the last evening. This year the whole thing was one order."
Deepti Sh. Trivandrum
Diwali gifting · two-product plan
★★★★★
"Neighbours as a group rather than as individuals was the unlock for me. Nine flats on my floor, one identical candle, nobody compared anything."
Mahesh Kh. Agra
Neighbours · Cozy Corner ₹379
★★★★★
"I allocated to the family group before I looked at a single product page, and that stopped me spending most of it on my mother and improvising afterwards."
Sarita B. Siliguri
Diwali family tier · Evening Calm 50ml
★★★★★
"The step I nearly skipped was writing down what each group got. It is the only reason this year's plan was not a one-off."
Anil D. Belgaum
Repeatable Diwali plan · Morning Freshness 50ml
★★★★★
"I had never actually written the list down. Twenty-one names on paper, four of which I could not explain. The sorting took six minutes and the shopping took twenty."
Chirag U. Ahmedabad
Diwali list · the sorting method
★★★★★
"Taking the household staff out of the exercise first, and giving cash, was the part that changed things. The small thing I added afterwards was a courtesy, not the gift."
Rehana Y. Kolkata
Diwali · cash first, object second
★★★★★
"Two products for eleven names. Last year it was six products and I was still deciding on the last evening. This year the whole thing was one order."
Deepti Sh. Trivandrum
Diwali gifting · two-product plan
★★★★★
"Neighbours as a group rather than as individuals was the unlock for me. Nine flats on my floor, one identical candle, nobody compared anything."
Mahesh Kh. Agra
Neighbours · Cozy Corner ₹379
★★★★★
"I allocated to the family group before I looked at a single product page, and that stopped me spending most of it on my mother and improvising afterwards."
Sarita B. Siliguri
Diwali family tier · Evening Calm 50ml
★★★★★
"The step I nearly skipped was writing down what each group got. It is the only reason this year's plan was not a one-off."
Anil D. Belgaum
Repeatable Diwali plan · Morning Freshness 50ml
SOSA Cozy Corner scented jar candle for the neighbours groupCozy Corner ₹379 SOSA Everyday Beautiful ceramic mug Diwali giftEveryday Beautiful Mug ₹474 SOSA Morning Freshness reed diffuser 50ml Diwali giftMorning Freshness ₹749 SOSA Evening Calm reed diffuser 50ml Diwali giftEvening Calm ₹799 SOSA Fresh and Grounded reed diffuser duo two 50ml bottlesFresh & Grounded duo ₹1,548
★ ★ One product for most of the list ₹749 One product for the outer group ₹449
✓ Sort the whole list before you price anything — the order of operations is the method ✓ Where a recipient works for you, cash comes first · an object alongside is a courtesy ✓ Free shipping above ₹499 · a portion of every order funds girl-child education

 

Founder Diaries · Diwali Budget · The splitting method
By Sonal Sahani · ISIPCA Versailles 9 min read Updated August 2026
This page has no budget figure in it, because the number is not the problem. The problem is that almost nobody writes the list down, and a Diwali budget spent against a list that exists only in your head gets spent in the order the names occur to you — generously at the start, apologetically at the end, and with four names remembered on the last evening. What follows is a method rather than a recommendation: a short sequence, in a fixed order, that works at any total. The two steps that matter most are the ones people skip. Take the people who work for you out of the exercise first, and buy the smallest number of different products your list will tolerate.
Quick answers — read this first
Step one: write every name on paper. Not the gifts — the names. Most Indian Diwali lists are three to five names longer than their owner expects, and you cannot allocate against a list you have not seen.

Step two: split into three groups — family, the people who work for you, and neighbours or the wider courtesy list. These are not tiers of affection. They are three groups with three completely different conventions attached.

Step three: settle the people who work for you first, separately, and with cash. Cash is flexible and it is what most people in that position would choose. An object alongside it is a courtesy; it is never a substitute for it, and it is never a substitute for a bonus.

Steps four and five: allocate what remains to the two other groups as groups rather than per head, then collapse the plan to two products. A worked example: 2 × ₹1,299 + 4 × ₹749 + 4 × ₹379 = ₹2,598 + ₹2,996 + ₹1,516 = ₹7,110 for ten names, in three lines.
The short answer
Short answer: do all the sorting before any of the choosing. Write the names, split them into family / staff / neighbours, deal with staff first and in cash, allocate a share to each remaining group rather than a figure to each person, then buy one product per group — two or three lines in total, never eight. The order is the method, and reversing any two steps produces the plan you had last year.
How the product works: a reed diffuser is a glass bottle of fragrance oil with six fibre reeds standing in it — the oil climbs the fibre and evaporates off the exposed length into the room. No flame, no socket, no switch and nothing to operate beyond a weekly flip of the reeds. 50ml runs 6–8 weeks; 130ml runs 14–18 weeks. That "asks nothing" quality is why one product can carry a whole group of names you know very little about.
Shop: jar candles ₹379 · Sandalwood candle ₹449 · Everyday Beautiful Mugs ₹474 · Morning Freshness 50ml ₹749 · Evening Calm 50ml ₹799. Free shipping above ₹499.
In this guide
The outer group · one product, everybody identical
Sandalwood jar candle · ₹449
The middle of the family group
Morning Freshness 50ml · ₹749
The two or three homes you know well
Evening Calm · ₹799 / 130ml ₹1,299
Straight answer
How do you split one Diwali budget across family, staff and neighbours?
1. Write every name down before you look at a single price. On paper or in a note, one per line. This step feels unnecessary and it is the one that does the most work, because an unwritten list cannot be counted, cannot be sorted and always turns out to be longer than you thought.

2. Split into three groups, not into a ranking. Family, the people who work for you, and the courtesy list — neighbours, the wider office, the people you exchange something with because you always have. These groups have different conventions, and treating them as one list with a sliding scale is what produces the awkwardness.

3. Settle the staff group first, and settle it in cash. House help, a driver, security staff, the person who cleans the building's stairs. Cash is flexible, it is what most people in that position would choose, and it is the established convention. If you want to hand over an object as well — a candle at ₹449, a mug at ₹474 — do it as a courtesy alongside, never instead, and never as though it were a substitute for a bonus.

4. Allocate to the remaining two groups as groups. Decide what share of the money the family group gets and what share the courtesy group gets before you price anything. Per-head figures come out of that division; they never go into it.

5. Inside each group, buy one product for everybody in it. Uniformity within a group is not laziness. It is the only way to be certain nobody in a group that talks to itself receives visibly less than somebody else in it.

6. Collapse the whole plan to two or three product lines. Eight different items is eight decisions at purchase and a lookup at every handover. A worked ten-name example: 2 × ₹1,299 + 4 × ₹749 + 4 × ₹379 = ₹7,110, in three lines and one order.

7. Write down what you bought, for next October. Diwali is annual. A plan you can repeat unchanged is worth more than a plan that was clever once, and the only thing standing between you and repeating it is a note you did not make.

Everything is composed and handmade in small batches in Pune, and a portion of every order supports girl-child education through Nanhi Kali.
TL;DR: names first, then groups, then staff settled separately in cash, then a share to each remaining group, then one product per group. Two or three lines, one order. A worked example: 2 × ₹1,299 + 4 × ₹749 + 4 × ₹379 = ₹7,110 across ten names. The order of operations is the method; the budget figure is almost incidental.
SOSA Morning Freshness reed diffuser 50ml at ₹749, the single product that carries a whole group
One product, one whole group
SOSA Morning Freshness · Malabar lemon, peppermint & Nilgiri eucalyptus ₹749 / 50ml
The product that carries a group has to be the one with the fewest people who will actively dislike it, not the one you would choose for yourself. Lemon, peppermint and eucalyptus at 9.0 on our own internal strength scale at six reeds — our scale, not an industry standard — is the brightest and least divisive thing we make, and it is the least expensive, which is why it does most of the work in most of these plans. Four of them is ₹2,996, six is ₹4,494, ten is ₹7,490. A refillable glass bottle, six fibre reeds, alcohol-free and phthalate-free on a heat-stable CCT base, 6–8 weeks of running and nothing for the recipient to operate. 130ml is ₹1,249 and runs 14–18 weeks.
Shop Morning Freshness ₹749 →

Part one — why the order of operations is the whole method

There is nothing clever in these steps taken individually. Every one is obvious. What makes the difference is that they happen in a fixed order, and the natural order — the one everybody uses — is almost exactly backwards. Most people start from a product, form a per-head figure from its price, multiply by a list they have not written down, and then discover the total. Here is what goes wrong when you do that.

1
THE FIRST STEP · THE LIST IS THE DOCUMENT
An unwritten list is always longer than you think and cannot be sorted
Ask anyone in October how many people they are buying for and they will give you a number. Ask them to write the names and the number goes up by three or four almost every time. The list in your head is a rough count of the people you feel obliged to; the list on paper is the actual liability, and it usually contains several names that were added in some previous year and never reviewed. That matters here for a mechanical reason rather than a sentimental one: you cannot divide by a number you do not have, you cannot sort a list you cannot see, and every subsequent step in this method operates on the written version. Six minutes with a pen removes more anxiety from Diwali gifting than any amount of shopping.
The check: write the names, then read them back and ask which ones you would defend out loud. That is a different list.
2
THE SECOND STEP · STAFF COME OUT FIRST
Cash first, separately, and an object only as a courtesy alongside
SOSA Sandalwood scented jar candle at ₹449Sandalwood candle₹449The people who work for you belong outside the allocation exercise, and they belong outside it first. Cash is flexible, it is what most people in that position would choose, and it is the established convention at Diwali. Handing over an object in place of it is a downgrade dressed as thoughtfulness, and no ₹449 candle substitutes for a bonus. What an object does well is acknowledge the person rather than the transaction, which is a real thing and worth doing — so cash in an envelope, and then, if you want to, something small handed over separately. Match it to the home it goes to: a Sandalwood jar candle at ₹449 or a mug at ₹474 asks nothing of anybody, while a bottle of fragrance oil wants a shelf out of reach of small children. Where you do not know the household, do not guess about it — that is a good reason to keep the object simple.
The order: cash, then object. Never object instead, and never framed as a replacement for anything owed.
3
THE LAST STEP · TWO PRODUCTS, NOT EIGHT
Every extra product line is a decision now and a lookup at every doorway
The instinct that each gift should be individually chosen is a good instinct applied to the wrong occasion. Diwali is list management: you are managing an annual obligation across a group, under time pressure, mostly for people whose taste you cannot verify. Eight product lines means eight purchase decisions, eight things to keep straight and a matching problem at every handover — and by the last four names almost everybody is guessing, which produces exactly the accidental inequality that careful choosing was meant to avoid. Two or three lines fits on a piece of paper, survives a fortnight of doorways, arrives in one order that clears the ₹499 free-shipping line without effort, and is still legible to you next October when you want to know what you did.

Part two — the sequence, and what each step decides

The method in full, with the rule that settles each step and the mistake that each step exists to prevent. Nothing outside our own range is priced here; the point of the table is sequence, not shopping.

The splitting method
Six steps in a fixed order, and what happens if you skip one
Step What you actually do The rule that decides it The mistake it prevents Time it takes
1 · Write the names ★ Every name on one line each, no gifts yet Nothing gets priced until the list exists Discovering four more names on the last evening Six minutes
2 · Sort into three groups Family · people who work for you · courtesy list Group by convention, not by how much you like someone One sliding scale across relationships that do not compare Four minutes
3 · Settle the staff group Cash, in an envelope, decided separately Cash first; an object alongside is a courtesy An object standing in for money somebody would rather have Decided before you shop
4 · Allocate by group A share of the remaining money to each group Divide by group, then by head — never the reverse Spending most of it on names one to four Five minutes
5 · Collapse to two or three products One product per group, everyone in it identical Fewest lines the list will tolerate A matching problem at every doorway One order
6 · Write down what you bought A note of which group got what Plan for repeating, because Diwali is annual Starting from nothing again next October One minute
The honest caveat: step two is where the method is most likely to fail you, because real lists have people who sit in two groups at once — the neighbour who has become a friend, the cousin who is also a colleague, the person who works for you and has done so for twenty years. There is no rule that resolves those cleanly. What I would do is place them in the group where they will be seen, since that is the group whose members will compare, and then handle the relationship separately and privately rather than through the size of a Diwali gift.
Shop this guide
One product per group — the whole plan in three items
SOSA Cozy Corner scented jar candle ₹379Cozy Corner · the courtesy group₹379Shop → SOSA Everyday Beautiful ceramic mug ₹474Everyday Beautiful Mug · asks nothing of anybody₹474Shop → SOSA Evening Calm reed diffuser 50mlEvening Calm · the family group₹799Shop →
The SOSA principle
Sorting is free and choosing is expensive. So do all of the sorting before any of the choosing, and you will find there is much less choosing left to do.
Most of the exhaustion in Diwali gifting comes from making the same decision fourteen times because the list was never grouped in the first place.

Part three — where the method breaks

Three situations defeat this method, and it is better to know them in advance than to discover them at step four. The first is the list with no groups at all. Some lists are genuinely flat: eleven neighbours in one building, or a whole office floor, all owed the same courtesy and none closer than the others. Sorting a flat list into groups is inventing a hierarchy rather than describing one, and the invented hierarchy will be visible by the second doorway. If your list is flat, skip to step five and buy one thing for everybody. That is not a failure of the method; it is the method arriving early.

The second is the group that is not really one group. Four aunts who speak to each other daily are one group whatever your private feelings; two cousins in different cities who never compare notes are two groups even though the relationship is identical on paper. Visibility decides grouping, not closeness — which occasionally means putting somebody you are fond of in the same group as somebody you are not, and giving both the identical thing. I would take that trade every time, because the cost of getting it wrong is not embarrassment for you, it is a slight to a person who did nothing.

The third is the case where the method tells you to buy less, and it is worth staying with. Run the steps honestly on a list of nine courtesy names and the answer is often 9 × ₹379 = ₹3,411 and nothing else — no family tier because you already give to family separately through the year, no upgrades because nobody in the group would register one. The method has no opinion about generosity; it only distributes what you have decided to spend, and it will happily tell you that you had decided to spend more than the list requires. The related conclusion, harder to accept, is that a fragrance bottle is the wrong object for some names on almost every list: a home with a newborn, somebody who dislikes scented things, a household already running fragrance in every room. A mug at ₹474 or a candle at ₹379 is the honest answer there.

A Diwali budget is not spent badly because it is small. It is spent badly because it meets the list one name at a time, in whatever order the names arrive.
— Sonal Sahani, SOSA

Part four — one product per group, with a worked list

Here is the method applied to a real-shaped list: twelve names, three groups, three product lines. The staff line sits outside the arithmetic on purpose, because cash is the gift there and the object beside it is a courtesy rather than a budget line to optimise. Every figure is multiplication on our listed prices — not a quotation, not an offer, and not a term of any kind.

The method, applied
Twelve names, three groups, three lines
Group Names in it The one product for that group Unit price Line arithmetic
Family · inner ★ 2 — homes you could describe from memory Evening Calm 130ml, 14–18 weeks ₹1,299 2 × ₹1,299 = ₹2,598
Family · wider 4 — seen often, homes unseen Morning Freshness 50ml, 6–8 weeks ₹749 4 × ₹749 = ₹2,996
Courtesy · neighbours 4 — one building, all will compare Cozy Corner jar candle, 15–18 hours ₹379 4 × ₹379 = ₹1,516
The ten gifted names 10 Three lines, one order — ₹2,598 + ₹2,996 + ₹1,516 = ₹7,110
People who work for you 2 or 3 — settled first, separately Cash. Then, if you wish, a Sandalwood candle or a mug ₹449 or ₹474 3 × ₹449 = ₹1,347, alongside the cash
Spares, optional For whoever arrives unannounced The same jar candle as the courtesy line ₹379 3 × ₹379 = ₹1,137
Honest notes for buyers: every total above is arithmetic on our listed prices and nothing else — no figure is a quotation and no term of any kind is offered. The least expensive SOSA reed diffuser is ₹749 and nothing below that price is a reed diffuser in any size; below it our store sells candles, wax melts, mugs and ceramics, which are different objects rather than smaller diffusers. Note that wax melts at ₹474 need a burner the recipient may not own, which makes them a poor choice for a group you know little about. SOSA publishes nothing at all for larger orders and I can promise no delivery timing anywhere on this page — if a group runs long, ask through the contact page before committing rather than assuming anything. Free shipping starts at ₹499. Fragrance oil is flammable: where a bottle goes into a home in which diyas will be lit, keep it well away from any open flame, and never leave a burning candle unattended. A reed diffuser adds fragrance to a room; it does not clean air or remove cooking or smoke smells. Composed and handmade in small batches in Pune; a portion of every order supports girl-child education through Nanhi Kali.
SOSA Cozy Corner jar candle at ₹379, the single product for a courtesy group
The courtesy group, in one product
SOSA Cozy Corner jar candle ₹379
A courtesy group wants one item bought many times, and it wants that item to be unembarrassing rather than impressive. Four of these is ₹1,516; nine is ₹3,411. Roughly 15–18 hours of burn, hand-poured in small batches, in a jar that stays behind afterwards. It is complete on its own, which is the property that matters when you know almost nothing about the household — nothing else has to be bought for it to work. Its single requirement is a home where somebody lights candles; where that is in doubt, an Everyday Beautiful Mug at ₹474 asks even less. Misty Mornings, Bookshop and Evening Walks are the same price; Sandalwood is ₹449.
Shop jar candles ₹379 →
SS
ISIPCA
Versailles
A note from Sonal

I learned this method from watching my mother, who did it every year without ever calling it anything. A sheet of paper, three columns, and the column on the far left — the people who worked in the house — settled first, in cash, before anything else was discussed. It was not framed as generosity or as a system. It was simply the order in which the work got done, and it meant nothing about that column was ever decided with what happened to be left over.

What I did not appreciate until I ran a business was the second half of it. She bought very few different things. Not because she was economising, but because a plan with three items in it can be carried out calmly across a fortnight, and a plan with nine cannot. The years I have tried to be clever with a long list are the years somebody got handed the wrong bag at the door.

I will not tell you this method makes anyone's Diwali better, or that any gift on it will be remembered. What I can tell you is what each of our products is, what it costs, what it asks of the person receiving it, and where I would stop. Everything is made in Pune in small batches, and part of every order funds a girl's classroom through Nanhi Kali.

Frequently asked questions

Should household staff get a gift or cash for Diwali?
Cash, first and clearly. It is flexible, it is what most people in that position would choose and it is the established convention. If you want to give something as well, give it separately and treat it as a courtesy that acknowledges the person rather than as part of the value — a Sandalwood candle at ₹449 or a mug at ₹474. An object is never a substitute for cash, and it is never a substitute for a bonus.
How do I decide how much each group gets?
Settle the staff group first and outside the exercise, then divide what remains between the family group and the courtesy group as a share rather than as a per-head figure. Per-head numbers should fall out of that division, not drive it. If you start from a per-head figure you will fix it against the first name you think of, which is almost always someone from the family group, and the courtesy list will be funded with whatever survives.
Is it rude to give everyone in a group the same gift?
No, provided it is chosen rather than defaulted to, and provided it is visibly the same rather than accidentally similar. Within a group whose members talk to each other, identical is the only arrangement that cannot be read as a ranking. What causes offence is not sameness — it is a difference that nobody can explain, which is exactly what happens when a list is bought one name at a time.
How many different products should I buy for one Diwali list?
Two or three, plus a spare line if you expect unannounced visitors. Each additional product is a decision at purchase and a lookup at every handover, and by the last few names most people are guessing. Two or three lines also arrive in a single order, which clears the ₹499 free-shipping line without any effort, and remains legible to you next October when you want to know what you gave.
What if someone is in two groups at once?
Put them in the group where they will be seen, because that is the group whose members will compare gifts. A neighbour who has become a friend still stands in the corridor with the other neighbours; a cousin who is also a colleague will be at the office gathering. Then handle the closeness separately — at a different time, in a different way — rather than by making a Diwali gift carry a distinction the group can read.
Diwali gifting · 2026
Sort the whole list before you price anything. Then buy two products, not eight
Names, groups, staff settled first in cash, a share to each remaining group, one product per group. SOSA jar candles are ₹379 and Sandalwood ₹449, mugs ₹474, 50ml reed diffusers ₹749–₹849 running 6–8 weeks in a refillable glass bottle with six fibre reeds, and 130ml ₹1,249–₹1,349 running 14–18 weeks. Every total on this page is multiplication on those listed prices. Free shipping above ₹499, and a portion of every order supports girl-child education through Nanhi Kali.
Morning Freshness ₹749 → Sandalwood candle ₹449
Continue the read
More on planning from one total
Editorial standards & sources
About this guide: Written by Sonal Sahani, ISIPCA Versailles-trained founder and perfumer at SOSA Home & Body, on the order of operations for splitting one Diwali budget across family, staff and a courtesy list. Every total shown is arithmetic on listed SOSA prices, not a quotation, and no discount, term or delivery timing is offered or implied anywhere on this page. No price is quoted for any gift category outside the SOSA range. Fragrance adds scent to a room; it does not clean air, remove smells or change how anyone feels, and no claim is made about how any gift will be received.

SOSA range & prices used in this guide (verified from the live store, 27 August 2026): Reed diffusers — alcohol-free, phthalate-free, paraben-free, IFRA-compliant compositions on a heat-stable coconut-derived (CCT) carrier, in a refillable glass bottle with six fibre reeds; 50ml lasts 6–8 weeks, 130ml lasts 14–18 weeks. Morning Freshness 50ml ₹749 · 130ml ₹1,249; Garden Bloom ₹799 · ₹1,299; Evening Calm ₹799 · ₹1,299; Fresh Brew ₹849 · ₹1,349; Mountain Breeze ₹849 · ₹1,349. Duo sets: Day & Night ₹1,498, Fresh & Grounded ₹1,548, Warmth & Bloom ₹1,598 (2 × 50ml); ₹2,498–₹2,598 (2 × 130ml). Oil-only refills 300ml ₹2,399 · 500ml ₹3,499 (vessel and reeds not included). The least expensive SOSA reed diffuser is ₹749 — no reed diffuser exists below that price in any size. Below it: scented jar candles from ₹379 (roughly 15–18 hours), Sandalwood or Smoked Oudh jar candle ₹449, wax melts ₹474 (a burner is needed and is not included), ceramic mugs ₹474, ribbed and face mugs and taper candles ₹569, Amber Rose candle ₹599, ceramic trinket dish ₹664, candle two-pack ₹664 (roughly 30–36 hours). Machines: Boond 300ml ₹899 · Sukoon 500ml ₹1,899 · Megh 6L ₹3,499 (~215 sq ft, a runtime and humidity machine rather than a coverage upgrade) · waterless Vaayu ₹11,999 · Safar car and travel diffuser ₹3,999. The water-based Hotel Collection (15ml ₹299 · 100ml ₹999 · 300ml ₹1,799) is a fragrance for an ultrasonic machine, not a standalone gift. SOSA publishes no bulk or corporate gifting terms — there is no discount slab, no minimum order quantity, no stated GST-invoicing arrangement, no custom branding service and no published lead time — and SOSA sells no gift card, gift hamper, gift box or curated gift set. Larger orders should be discussed with SOSA directly through the contact page before committing. Gift wrapping, gift notes, direct-to-recipient shipping and delivery timing are unconfirmed — check at checkout rather than assuming them; no delivery date is promised anywhere in this guide. Per-head and total costs shown are arithmetic on the listed prices, not quotations. Fragrance adds scent to a room; it does not clean air, remove cooking or smoke smells, or change how anyone feels. Fragrance oil is flammable — keep any diffuser away from diyas, candles and open flame. Composed and handmade in small batches in Pune, India; tested through 45°C summer heat and 85% monsoon humidity. Free shipping above ₹499. A portion of every order supports girl-child education through Nanhi Kali. Prices subject to change — see the live product pages.
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