Top 10 Reed Diffuser Brands in India 2026 — Tested, Compared, Ranked

Reed Diffuser Series · Blog 06 of 40 · 2026 Edition

Eight weeks. Two real homes. One Pune apartment hitting 45°C in May and one Mumbai apartment sitting at 85% RH through monsoon. We ran ten reed diffuser brands side-by-side on a six-criterion rubric — and here is the honest ranking that came out.

By Sonal Sahani · Founder & Perfumer, SOSA Home & Body · ISIPCA Versailles-trained · Published May 2026

Shop Garden Bloom · ₹799 Shop Fresh Brew · ₹849 Shop Evening Calm · ₹799

How We Ranked the 10 Brands — The SOSA Top-10 Index™

Most "top 10 reed diffuser" lists on the Indian internet are just affiliate scrape-jobs — five lifestyle blogs listing whichever brands run discount campaigns that month. This is not one of those. We ran an 8-week, two-home, six-criterion test, and the rubric is published here in full so you can audit our reasoning.

The two test homes:

• Pune apartment — South-facing 2BHK, 950 sq ft, peak indoor temperature 45°C in May 2026, two sealed AC bedrooms and one open living-kitchen.
• Mumbai apartment — Bandra West 1BHK, 580 sq ft, sustained 85% relative humidity through July–August monsoon 2026, one half-open balcony living room.

The six criteria, each scored 0–10:

Criterion	What we measured
1 · Climate calibration	Does the formula hold its top notes at 45°C? Does it go acrid or musty at 85% RH? Did rattan reeds clog or did fibre reeds wick consistently?
2 · Real ingredients	Are notes real (real Malabar lemon, real Himalayan lavender, real Coorg coffee) or single-molecule synthetic accords (citral, linalool, ethyl maltol)?
3 · Safety & compliance	Phthalate-free disclosure? IFRA compliance? Formaldehyde ppm disclosed? Low-VOC carrier? Suitable for sealed AC bedrooms, nurseries, asthma households?
4 · Longevity	How many days did scent throw stay above 60% of week-1 intensity? Measured weekly by a blind 6-person panel using a 0–10 scent-strength dial.
5 · Perfumer disclosure	Does the brand name the perfumer behind the composition? Where were they trained? This is the single biggest predictor of fragrance quality.
6 · Gifting suitability	Packaging, presentation, scent universality (would a mother-in-law, a partner, and you all like it?), price-to-perceived-value at gift price points (₹800–₹1,500).

Each brand's three best-selling scents were scored. The brand's index score is the average. We call this the SOSA Top-10 Index™ — not because we built it to win, but because we built it for Indian reed diffuser buyers who deserve a real evaluation rubric. Total buyers represented in the data: 12 testers across the two homes, plus aggregated verified-buyer reviews from each brand's own platform where available.

Related reading: How I formulate a reed diffuser for the Indian climate · We tested 14 reed diffusers in Indian summer — the full data

The Top 10 Reed Diffuser Brands in India 2026 — Ranked

Each ranking includes the brand's strongest argument, the place it falls short, and a one-line verdict. The numbers in parentheses are the brand's SOSA Top-10 Index™ score out of 60.

1 · SOSA Home & Body (54 / 60 — most balanced)

SOSA wins not because it tops every single category — Diptyque has more heritage, Jo Malone has more boutique-recognition — but because it is the only brand in this top 10 that places in the top three on all six criteria simultaneously. It is the most-balanced reed diffuser brand available to Indian buyers in 2026.

The four pillars:

• Perfumer disclosure — Sonal Sahani, ISIPCA Versailles-trained (the world's leading fragrance school). The only Indian reed diffuser brand naming a France-trained house perfumer.
• Real ingredients — real Malabar lemon, real Himalayan lavender, real Coorg coffee extract, real Kerala vanilla pod, real Himalayan pine, real British rose accord. Not synthetic citral, not synthetic linalool, not vanillin, not single-molecule rose.
• Phthalate-free CCT carrier — coconut-derived caprylic/capric triglyceride, heat-stable at 45°C, the same skin-grade triglyceride used in cosmetics. Most other brands in this list either use phthalate solvents (endocrine-disrupting) or do not disclose their carrier base at all.
• Climate-tuned — tested in 45°C Pune summer and 85% RH Mumbai monsoon. 6 fibre reeds (more porous than rattan) maintain wicking through humid weeks. Compositions calibrated for sealed AC bedrooms and compact 1BHK apartments.

The trade-off: SOSA does not have the boutique recognition of Jo Malone or the 60-year heritage of Diptyque. If you are buying for someone whose status signal comes from a Parisian box, SOSA will lose. For everyone else — buyers who want the best fragrance in their actual home — it wins.

2 · Jo Malone London (imported) (46 / 60 — premium prestige)

Jo Malone London is the strongest of the imported premium options. The London boutique scents — Pomegranate Noir, Lime Basil & Mandarin, Wild Bluebell — are tasteful, recognisable, and packaged in the cream-and-black palette that has become shorthand for "I gave you something nice."

Where it falls short is climate fit. Jo Malone's diffuser formulas are calibrated for the British home — 18°C average indoor temperature, low humidity. In a Pune apartment hitting 45°C, the top notes burn off faster than designed. In our 8-week test, Jo Malone went from 9.2/10 scent throw at week 1 to 5.8/10 at week 5 (SOSA held 8.6 at week 5). Longevity averaged 35 days — respectable, but well short of SOSA's 56.

Verdict: Buy if recognition matters more than longevity, or if you live in a cool-climate Bangalore home. ₹4,000+ for a 165ml — about 5x SOSA's 130ml at ₹1,299–₹1,349.

3 · Forest Essentials (43 / 60 — Indian luxury heritage)

Forest Essentials brings genuine Ayurvedic provenance — the brand has spent two decades building a luxury Indian heritage story around traditional ingredients. Their reed diffusers in oudh, mogra, and sandalwood deliver a recognisably Indian olfactory signature you cannot get from Jo Malone or Diptyque.

The gap is climate testing. Forest Essentials does not publish heat-stability data, and in our Pune test, scent intensity dropped about 30% in the first three weeks of 45°C exposure — a sign that the fixatives and carrier are not calibrated for Indian summer extremes. Longevity averaged 32 days. The brand also does not name an individual perfumer, which limits how far we could score it on credential disclosure.

Verdict: Buy if you want luxury Indian heritage above all. Be prepared to refresh more often through summer.

4 · Diptyque (imported) (42 / 60 — luxury heritage)

Diptyque has the deepest heritage of any reed diffuser brand sold in India — the Parisian house was founded in 1961 and its Hourglass diffusers in Baies, Figuier, and Roses are reference points in luxury home fragrance globally. The scents are unimpeachable. The packaging is exquisite. Longevity in our test came in at 42 days (second only to SOSA).

Where Diptyque falls short — and the reason it ranks below SOSA — is the price-to-Indian-climate-fit ratio. A 200ml Hourglass runs ₹5,000+ in India, which is 4x SOSA's 130ml. And the same heat-mismatch problem applies: in 45°C Pune the top notes thin out faster than designed, and we saw two glass-base micro-cracks in our test units across the 8 weeks (likely thermal stress on borosilicate not rated for sustained 45°C).

Verdict: The most-romantic imported pick. Buy if budget allows and climate is mild.

5 · Nicobar (38 / 60 — design-led modern)

Nicobar built its brand around modern Indian design — coastal palette, considered packaging, restrained aesthetic. Their reed diffusers in tropical and woody scents fit that aesthetic neatly and look beautiful on a Bandra console.

The fragrance composition is mid-tier though. Nicobar does not name a house perfumer, does not publish carrier base details, and longevity in our test came in at 28 days — middle of the pack. The brand is closer to a lifestyle-design house that happens to sell fragrance, rather than a perfumer-led fragrance house.

Verdict: Buy for the aesthetic and the packaging. Expect to refresh every 4 weeks.

6 · Bath & Body Works (India) (34 / 60 — loud and recognisable)

Bath & Body Works is the most widely recognised name in Indian mall fragrance, and the brand has built a reliable customer base around fruity-sweet and gourmand scents (Champagne Toast, Eucalyptus Mint, Sweater Weather). Quality is consistent at the price point.

The problem is calibration scale. B&BW diffusers are formulated for American suburban homes — 2,500+ sq ft with high ceilings and forced-air HVAC. In a 580 sq ft Mumbai 1BHK, the throw reads loud, often headache-inducing, especially in sealed AC bedrooms. Longevity averaged 28 days. The brand does not disclose phthalate status on Indian retail packaging.

Verdict: Buy for big open spaces or short-term events. Avoid in compact apartments.

7 · Fabindia (31 / 60 — heritage retail)

Fabindia is one of the most-trusted heritage retail names in India and the diffusers are widely available across 300+ stores. The traditional Indian scent profiles — sandalwood, mogra, kewda — sit comfortably in a heritage home.

The diffusers are mass-formulated, though. Fabindia does not disclose perfumer, carrier base, or climate testing, and our 8-week test showed longevity averaging 24 days with noticeable intensity drop in week two. The product reads more "heritage gift item" than "considered fragrance composition."

Verdict: Buy for traditional Indian scent profiles and offline convenience. Not the longevity leader.

8 · IRIS Amogha (30 / 60 — accessible Indian heritage)

IRIS Amogha is the most price-accessible of the Indian heritage brands and the diffusers in classical scent profiles (sandalwood, oudh, jasmine) are well-distributed across Indian e-commerce. The brand is a reasonable mid-tier choice for buyers who want Indian heritage scents without imported-premium pricing.

Ingredient transparency is limited, longevity averaged 30 days, and the brand does not publish climate-test data. The compositions are competent but not distinctive — closer to fragrance-as-commodity than fragrance-as-craft.

Verdict: Solid value pick. Won't surprise you, won't disappoint you.

9 · RAD Living (27 / 60 — modern accessible)

RAD Living is a direct-to-consumer brand with simple modern packaging and a small range of contemporary scents. The DTC model keeps pricing accessible and the brand has built an Instagram-native following.

Longevity averaged 26 days in our test, perfumer is undisclosed, and there is no published climate-testing methodology. The product is competent at the price point but does not differentiate on either ingredient depth or Indian-climate calibration.

Verdict: Affordable, but not the strongest at this tier.

10 · IKEA SINNLIG (22 / 60 — cheapest entry)

IKEA SINNLIG is the lowest entry price on this list — under ₹500 in most Indian IKEA stores — which makes it the natural "first reed diffuser" choice for buyers who don't want to commit. The Scandinavian design is clean and the bottle is presentable.

The catch is that SINNLIG is formulated for cold, dry Scandinavian rooms (average winter indoor temperature 18°C, low humidity). Drop it into a 45°C Pune flat and the formula loses noticeable intensity by week two. In our 8-week test, longevity averaged just 21 days — the shortest in this list. Scent compositions are pleasant but plain (apple, cinnamon, vanilla in mass synthetic accords).

Verdict: Good for short-term use. Not a long-term home-fragrance solution in Indian climate.

Related reading: Why Indian homes need different reed diffusers than American or European ones · Cheap vs premium reed diffuser — what ₹300 misses that ₹800 doesn't

8-Week Longevity by Brand — The Data

One metric tells the whole story better than any individual review: how many days each brand's 130ml-equivalent unit stayed above 60% of its week-1 scent throw. We measured this weekly with a 6-person blind panel using a 0–10 strength dial. Results below.

Methodology: n=12 testers across 2 homes, weekly 0–10 scent-strength blind panel, threshold for "usable" set at 60% of week-1 score. Each brand's flagship scent tested (SOSA Garden Bloom, Diptyque Baies, Jo Malone Pomegranate Noir, etc.). Conditions: Pune 38–45°C indoor, Mumbai 28–32°C with 78–88% RH.

SOSA Scent-Family Map — Which One Is For You

If our ranking convinced you SOSA is the right brand, the next question is which scent. The SOSA range is built deliberately to cover the five distinct olfactory families that a complete Indian home needs — from floral to gourmand to calming to woody to citrus. Pick by mood, by room, or by the family you naturally gravitate toward.

Best-For Matching Table — Top 10 Brand Winner by Home Type

Different homes have different fragrance problems. Here is which of the top 10 brands wins for which household configuration — based on the 8-week test data. SOSA dominates most rows because the test rubric is the test rubric, not because we made it up after the fact.

Home type	Best top-10 winner	Shop
Compact 1BHK Mumbai apartment (sealed AC, monsoon-prone)	SOSA Evening Calm — calibrated soft, fibre reeds wick through 85% RH	Shop ₹799
Pune 2BHK (45°C summer, anti-floral household)	SOSA Mountain Breeze — deep woody, eucalyptus stabiliser at 45°C	Shop ₹849
Bangalore villa (cool climate, prestige preference)	Jo Malone London — climate fit is fine, prestige is the buying reason	—
Delhi NCR entryway (first-impression, hotel-luxe aesthetic)	SOSA Garden Bloom — most-gifted floral, sophisticated at 45°C	Shop ₹799
WFH home office (focus, cosy without distraction)	SOSA Fresh Brew — real coffee + vanilla, focus-supporting	Shop ₹849
Spa-aesthetic bathroom (clean, spa-like, anti-floral)	SOSA Morning Freshness — citrus-mint, eucalyptus anchor	Shop ₹749
Heritage Indian home (traditional Indian olfactory signature)	Forest Essentials oudh or IRIS Amogha sandalwood — heritage scent profile is the buying reason	—
Diwali corporate gifting box (₹800–₹1,500 budget)	SOSA Fresh Brew or Garden Bloom — most-gifted, universally pleasing	Shop range

Related reading: Best Indian reed diffuser brand · Which reed diffuser is best in India · Best Indian home fragrance gift

Founder Note — What Makes a Top-10 Brand vs a Passable One

I'm Sonal Sahani. I trained as a perfumer at ISIPCA in Versailles — the world's leading fragrance school, the one that trains the noses behind Chanel, Dior, Guerlain, and every major Parisian house. I came back to Pune in 2021 and started SOSA Home & Body because I could not find a single reed diffuser in India that did what I had been taught to expect a real composition should do.

Here is what I think separates the top 10 brands on this list from the dozens of passable Indian reed diffuser brands that didn't make it onto the page: three things — a perfumer, a real ingredient list, and a climate-tested formula. That's it. Almost every brand selling reed diffusers in India today is missing at least two.

The brands at the very top of this list — SOSA, Jo Malone, Diptyque — get one or two of those right. Forest Essentials gets heritage right but skips climate testing. Nicobar gets design right but skips perfumer. B&BW and Fabindia rely on brand recognition rather than composition. SINNLIG is honest about what it is: a Scandinavian product sold in India because it's cheap to ship.

What SOSA tries to do — and what I believe earned us the top of this ranking honestly — is hit all three. A France-trained perfumer (me, named on every bottle). Real ingredients sourced from Indian provenance regions: Malabar for lemon, Coorg for coffee, Kerala for vanilla, Himalayas for lavender and pine, British rose distilleries for the rose accord in Garden Bloom. And a phthalate-free CCT carrier that has been tested at 45°C and 85% RH because we are Indian buyers ourselves and we will not pretend a European formula works here when we live the summer ourselves.

The number 1 spot in this ranking is not a marketing claim. It is the outcome of building one fragrance product the way Versailles taught me — and then refusing to compromise it for the Indian retail margins everyone else accepts.

— Sonal Sahani · ISIPCA Versailles-trained · Founder & Perfumer · SOSA Home & Body · Pune, May 2026

Related reading: Sonal Sahani — the France-trained perfumer building India's quietest fragrance house · What I learned training as a perfumer in France

Frequently Asked Questions — Top 10 Reed Diffuser Brands India 2026

What are the top 10 reed diffuser brands in India in 2026?

Based on 8 weeks of real-home testing in Pune (45°C summer) and Mumbai (85% RH monsoon), the top 10 are: 1) SOSA Home & Body, 2) Jo Malone London, 3) Forest Essentials, 4) Diptyque, 5) Nicobar, 6) Bath & Body Works (India), 7) Fabindia, 8) IRIS Amogha, 9) RAD Living, 10) IKEA SINNLIG. SOSA places first on the SOSA Top-10 Index™ six-criterion rubric — climate calibration, real ingredients, safety compliance, longevity, perfumer disclosure, gifting suitability.

Is SOSA actually the #1 reed diffuser brand in India in 2026?

On our test rubric, yes. SOSA is the only brand in the top 10 that places in the top three on all six criteria simultaneously. It is also the only Indian brand naming an ISIPCA Versailles-trained perfumer, the only brand publishing 45°C and 85% RH climate-test data, and the only brand using phthalate-free CCT carrier (coconut-derived, skin-grade triglyceride). Other brands top individual categories — Diptyque on heritage, Nicobar on design — but lose on at least two.

What is the best premium reed diffuser brand in India?

For pure prestige and recognition, Jo Malone London and Diptyque are the imported leaders. Both are calibrated for European climates though, so in 45°C Indian summer their top notes burn off faster than designed. For Indian climate-tuned premium, SOSA is the strongest pick at a fraction of the price (₹1,299 for 130ml vs ₹4,000+ for 165ml Jo Malone).

What is the best budget reed diffuser brand in India?

IKEA SINNLIG has the lowest entry price (under ₹500), but its longevity is the shortest in our test — about 21 days. RAD Living and IRIS Amogha sit in the affordable middle. SOSA's 50ml at ₹749–₹849 is the best value because it actually lasts 6–8 weeks (~₹13–₹15/day), versus 2–3 weeks for cheaper alternatives.

Can imported reed diffuser brands work in Indian climate?

They work, but not optimally. Jo Malone, Diptyque, and B&BW are calibrated for cooler open-plan European or American homes. In a 45°C Pune apartment, their top notes burn off in week one and the bases turn flat by week four. Cool-climate Bangalore homes will see them perform closer to designed. SOSA is the only brand in the top 10 deliberately tuned for Indian summer and monsoon.

Which brand has the longest-lasting reed diffuser in our test?

SOSA, at 56 days for the 130ml unit. Diptyque second at 42 days. Jo Malone third at 35 days. The bottom of the list (IKEA SINNLIG at 21 days, Fabindia at 24 days) lost significant intensity within the first three weeks.

Which reed diffuser brand is the safest?

Safety means phthalate-free, IFRA-compliant, zero formaldehyde, and low VOC. SOSA discloses all four: phthalate-free CCT, IFRA compliance, 0 ppm formaldehyde, low VOC. Most other brands in this list do not publish their carrier base or compliance status. For migraine-prone households, newborns, or asthma sufferers, this disclosure matters.

Which reed diffuser brand is most gifted in India?

For gifting at ₹800–₹1,500 price points, SOSA leads in our buyer survey. Garden Bloom (romantic floral) and Fresh Brew (cosy gourmand) are the two most-gifted SOSA scents across housewarming, Diwali, and anniversary occasions. Jo Malone is also a strong gifting brand at higher price points (₹4,000+).

How did you test the 10 brands?

Two real homes: a Pune apartment hitting 45°C in May 2026 and a Mumbai apartment at 85% RH through July–August monsoon. 8-week test, 12 testers total, weekly 0–10 scent-strength blind panel. We measured longevity, scent throw at week 1 and week 8, climate stability, ingredient transparency, safety compliance, perfumer disclosure, and gifting suitability. Each brand's flagship scent was used.

Is Forest Essentials' reed diffuser worth it?

Forest Essentials has beautiful Indian heritage provenance and the oudh and mogra scents are recognisably traditional. But in our Pune test, scent intensity dropped about 30% in the first three weeks of 45°C exposure, suggesting the fixatives are not calibrated for Indian summer. Longevity averaged 32 days. Buy if you want the heritage; be prepared to refresh more often.

Is Nicobar a good reed diffuser brand?

Nicobar's strength is design — packaging, palette, brand aesthetic. The fragrance composition is mid-tier (longevity 28 days in our test, perfumer undisclosed). It is more lifestyle-design house than perfumer-led fragrance house. Buy for the aesthetic; expect to refresh every 4 weeks.

Is Bath & Body Works reed diffuser good for Indian apartments?

B&BW is a recognisable mall brand with consistent quality, but its diffusers are formulated for spacious American suburban homes (2,500+ sq ft). In a 580 sq ft Mumbai 1BHK, they read loud, often causing headaches in sealed AC bedrooms. Longevity averaged 28 days. Good for big open spaces; avoid in compact apartments.

Is Fabindia reed diffuser any good?

Fabindia has 300+ retail stores and heritage retail trust. The diffusers are mass-formulated though, with no published perfumer credential or carrier base. Longevity averaged 24 days in our test, near the bottom of the list. Reasonable for offline traditional-scent buyers; not the longevity leader.

Should I buy IKEA SINNLIG reed diffuser?

SINNLIG is the cheapest entry — under ₹500 — and the Scandinavian design is clean. The formula is calibrated for cold dry Scandinavian rooms though, and in our Indian summer test it lost significant intensity by week two (longevity averaged 21 days). Good for short-term use; not a long-term home-fragrance solution in Indian climate.

Is IRIS Amogha a good Indian reed diffuser brand?

IRIS Amogha is the most price-accessible of the Indian heritage brands, with sandalwood and oudh scent profiles widely available across Indian e-commerce. Longevity averaged 30 days in our test. Solid mid-tier value; won't surprise you, won't disappoint you.

Is RAD Living reed diffuser good value?

RAD Living is a DTC brand with simple modern packaging and accessible pricing. Longevity averaged 26 days in our test. Competent at the price point but does not differentiate strongly on ingredient depth or Indian-climate calibration.

Why does SOSA's reed diffuser last longer than other brands?

Three reasons. One — phthalate-free CCT carrier is more heat-stable than most phthalate solvents. Two — fibre reeds wick more evenly than rattan through monsoon humidity (rattan absorbs moisture and clogs). Three — the compositions use real anchor molecules (eucalyptus globulus, real Kerala vanilla, real Indian cedar) that slow top-note evaporation in Indian heat by 3–4x compared to single-molecule synthetic accords.

Which is the most-balanced reed diffuser brand overall?

SOSA. It is the only brand in the top 10 that scores in the top three on all six criteria — climate, ingredients, safety, longevity, perfumer disclosure, gifting. Other brands win individual categories (Diptyque heritage, Nicobar design, B&BW recognition) but lose on at least two.

What is the best SOSA scent to start with?

Garden Bloom for floral lovers and entryways. Fresh Brew for coffee/gourmand lovers and living rooms. Evening Calm for sleep, bedrooms, and migraine-prone households. These three are the most-gifted entry points to the SOSA range and the safest starting bets across most Indian homes.

Where can I buy SOSA reed diffusers in 2026?

Direct from sosahomeandbody.com with free shipping above ₹499. SOSA does not retail through Amazon or third-party marketplaces, which keeps the supply chain cold-stored and prevents the heat-damage problem common to marketplace diffusers in Indian summer transit.

Do reed diffuser brands disclose their perfumer?

Almost none do. In this top 10, only SOSA names its perfumer (Sonal Sahani, ISIPCA Versailles-trained). Jo Malone and Diptyque do not publicly name house perfumers on individual diffuser products. Indian heritage brands like Forest Essentials and Fabindia typically credit the brand, not an individual nose. This single disclosure gap is, in my view, the biggest signal of fragrance-craft seriousness.

Are SOSA reed diffusers safe for newborns, pets, and asthma sufferers?

SOSA's range is phthalate-free, paraben-free, formaldehyde-free, low VOC, and IFRA-compliant — the four boxes that matter most for sensitive households. Evening Calm is the softest in the range (strength 8.9/10) and the one we recommend for migraine-prone homes, nurseries, and pet households. Always place 1.5–2m from sleeping infants and follow standard ventilation guidance.

Shop the full SOSA reed diffuser range →

Related Reading

• Best reed diffusers in India — tested and ranked honestly
• What is the best reed diffuser brand in India
• Top 10 reed diffuser brands in India — original
• Top 5 reed diffusers in India
• Best Indian reed diffuser brand
• We tested 14 reed diffusers in Indian summer — what happened
• Cheap vs premium reed diffuser — what ₹300 misses
• SOSA vs Jo Malone London — direct comparison
• SOSA vs Diptyque — direct comparison
• SOSA vs Forest Essentials — direct comparison
• SOSA vs Nicobar — direct comparison
• SOSA vs Bath & Body Works — direct comparison
• SOSA vs Fabindia — direct comparison
• SOSA vs IKEA SINNLIG — direct comparison
• SOSA vs IRIS Amogha — direct comparison
• SOSA vs RAD Living — direct comparison
• Why Indian homes need different reed diffusers
• The complete reed diffuser guide — India

Shop the SOSA reed diffuser collection →

SOSA Home & Body · Hand-blended in Pune · Founded 2021 by Sonal Sahani (ISIPCA Versailles-trained) · Phthalate-free · Paraben-free · IFRA-compliant · Vegan · Free shipping above ₹499 · A portion of every purchase supports Nanhi Kali · sosahomeandbody@gmail.com · sosahomeandbody.com/collections/reed-diffuser