What Home Fragrance Works Best in a Mumbai Flat Where the AC Runs All Night?

What Home Fragrance Works Best in a Mumbai Flat Where the AC Runs All Night?

 

★ ★ A running AC is two things at once — a sealed room, which helps scent stay, and a draught, which decides where the bottle cannot sitReed diffusers 50ml ₹749–₹849 · 130ml ₹1,249–₹1,349 · duo sets from ₹1,498 · oil refill 300ml ₹2,399 · free shipping above ₹499A portion funds girl-child education
★ SOSA Reed Diffusers · sealed room, moving air
The sealed half of an air-conditioned bedroom is working for you; the moving half is why your bottle empties early — and both are solved by where it stands
★ ★ ★ ★ ★
★★★★★
"Mine was sitting on the shelf right below the unit and finishing in about a month. Moved it to the side wall near the door and it has lasted the full stretch since, and the room actually reads better."
Anjali W. Kharghar
Evening Calm 50ml · repositioned
★★★★★
"Eight hours of AC every night and I had assumed I needed something stronger. Turned out I needed something in the right place. Same bottle, different table."
Rahul F. Vashi
Mountain Breeze 50ml · bedroom
★★★★★
"The point about the closed door doing half the work was the useful one. My bedroom holds scent far better than the living room ever has, and I had been treating both the same."
Deepika M. Nerul
Evening Calm 50ml · closed bedroom
★★★★★
"I had it on the windowsill, which is apparently the worst place in a room with an AC. Moved it, and the level in the glass has barely dropped in three weeks."
Siddharth R. Airoli
Morning Freshness 130ml · placement
★★★★★
"Softest thing in the range was the right call for a room I am in for eight hours. Anything sharper and I would have been opening the door at 2am."
Pallavi J. Belapur
Evening Calm 50ml · all-night AC
★★★★★
"Sensible that it did not try to sell me a machine for a room that is already cold and shut. A bottle and a better shelf was the whole answer."
Zoya K. Powai
Mountain Breeze 130ml · bedroom
★★★★★
"Mine was sitting on the shelf right below the unit and finishing in about a month. Moved it to the side wall near the door and it has lasted the full stretch since, and the room actually reads better."
Anjali W. Kharghar
Evening Calm 50ml · repositioned
★★★★★
"Eight hours of AC every night and I had assumed I needed something stronger. Turned out I needed something in the right place. Same bottle, different table."
Rahul F. Vashi
Mountain Breeze 50ml · bedroom
★★★★★
"The point about the closed door doing half the work was the useful one. My bedroom holds scent far better than the living room ever has, and I had been treating both the same."
Deepika M. Nerul
Evening Calm 50ml · closed bedroom
★★★★★
"I had it on the windowsill, which is apparently the worst place in a room with an AC. Moved it, and the level in the glass has barely dropped in three weeks."
Siddharth R. Airoli
Morning Freshness 130ml · placement
★★★★★
"Softest thing in the range was the right call for a room I am in for eight hours. Anything sharper and I would have been opening the door at 2am."
Pallavi J. Belapur
Evening Calm 50ml · all-night AC
★★★★★
"Sensible that it did not try to sell me a machine for a room that is already cold and shut. A bottle and a better shelf was the whole answer."
Zoya K. Powai
Mountain Breeze 130ml · bedroom
✓ A closed cooled room holds scent better than any open room in the flat ✓ The draught is the problem, and it is solved by moving the bottle, not upgrading it ✓ Free shipping above ₹499 · a portion of every order funds girl-child education

 

Founder Diaries · Mumbai · The All-Night AC
By Sonal Sahani · ISIPCA Versailles 9 min read Updated August 2026
An air-conditioner running all night does two opposite things to your bedroom, and almost every fragrance complaint in a room like yours comes from confusing them. The first is that the room is sealed — door shut, windows shut, no air exchange with the rest of the flat — and a sealed room is the easiest space in a home to scent, because nothing leaks away. The second is that the air inside it never stops moving. A split unit pulls room air in and throws it out again for eight hours. Scent stays in the room, but it is dragged past a bottle that has no fan of its own. So the answer is not a stronger product. It is a softer one, in a place the moving air does not reach.
Quick answers — read this first
Buy Evening Calm 50ml at ₹799 for a 120–150 sq ft air-conditioned bedroom. It is the softest thing we make, which matters in a closed room you occupy for eight hours. If lavender is not for you, Mountain Breeze at ₹849 is dry and green instead.

Placement is the whole game. Put it on the side wall out of the unit's throw, near the door, at waist-to-chest height, on a tray. Never on the shelf above or below the AC, never on the far wall the cooled air lands on, never on a windowsill.

Why your last bottle emptied early: it was standing in moving air. A draught strips the reeds faster than the room benefits — a weak room and a bottle gone weeks ahead of schedule. That is a placement fault, not a product one.

Do not buy a machine for this room. An ultrasonic adds moisture because aerosolising water is how it delivers fragrance. A reed diffuser adds none. In a coastal city that matters, and a sealed bedroom is the one room where a passive bottle needs no help.
The short answer
Short answer: one Evening Calm 50ml at ₹799, six reeds, standing on a tray on a side table or chest against a wall that the air-conditioner does not blow along — ideally near the bedroom door, at waist-to-chest height, with clear space around the reeds. It runs 6–8 weeks. That is the entire purchase for one bedroom, and moving it two feet is worth more than spending anything further.
How a running AC changes a room: it seals it and it stirs it. Sealing is in your favour — with the door and windows shut there is no air exchange, so fragrance accumulates instead of drifting into the passage. Stirring is not: a split unit takes air in at the top, cools it and throws it out along the ceiling, where it falls down the far wall and returns across the floor. Anything standing in that loop is having its reeds continuously scrubbed by moving air, which raises the evaporation rate without putting more scent where you are.
Straight answer
What home fragrance works best in a Mumbai bedroom where the AC runs all night?
1. A reed diffuser, and a soft one. Evening Calm 50ml at ₹799 — Kashmir lavender and chamomile, the gentlest composition in the range. A closed room accumulates, and eight hours is a long time to spend inside a decision you made in thirty seconds. If lavender is wrong for you, Mountain Breeze at ₹849 is dry pine, sage and cedar rather than soft florals.

2. The sealed half of your room is already doing you a favour. With the door shut and the windows shut there is no exchange with the rest of the flat, so what the bottle releases stays where you are. An air-conditioned bedroom holds fragrance better than any open living room in the same flat. You need less product here, not more.

3. The moving half is why your last bottle disappointed you. A split unit recirculates the room's air continuously, and a bottle standing in that flow has air passing over its reeds all night. That raises the evaporation rate, so it empties early while the scent is carried away from where you are.

4. Put it out of the throw, near the door, at waist-to-chest height. A side wall rather than the wall the unit is on, and not the far wall the cooled air lands against. On a tray, clear space around the reeds, off the floor and off the windowsill.

5. If the room still reads strong at six reeds, take one or two out. Reed count is the volume control, and a small sealed room is where turning it down makes sense. Keep the spare reeds — they are not sold separately.

6. Do not buy a machine for this room. A Sukoon at ₹1,899 gives you scent on demand with timers, which is a genuine thing to want in a living room. In a sealed bedroom that runs all night, a passive bottle is already the right tool — and every ultrasonic adds moisture to the air, which in this city is the wrong direction.

7. Expect the bottle to behave differently across the year. Warmth raises the evaporation rate and humid air lowers it, so the same bottle in the same spot runs faster in a hot dry month and slower in a heavy wet one.

Everything is composed and handmade in small batches in Pune, tested through 45°C summer heat and 85% monsoon humidity, and a portion of every order supports girl-child education through Nanhi Kali.
TL;DR: a sealed room helps you and a draught hurts you. Buy Evening Calm 50ml at ₹799 — or Mountain Breeze ₹849 — and stand it on a side wall out of the AC's throw, near the door, at waist-to-chest height. Do not buy something stronger; buy a better shelf.
SOSA Evening Calm reed diffuser 50ml for an air-conditioned Mumbai bedroom
For a closed room you are in for eight hours
SOSA Evening Calm · Kashmir lavender & chamomile ₹799 / 50ml
The softest thing we make, and the reason is a room exactly like yours. A sealed, cooled bedroom does not vent, so whatever you put into it stays. That makes restraint the correct instinct: at 8.9 on SOSA's own internal strength scale at six reeds — our scale, not an industry standard — this sits at the quiet end deliberately. Six fibre reeds, 6–8 weeks, refillable glass, alcohol-free and phthalate-free on a heat-stable CCT base. If it still reads too present, remove a reed or two rather than moving to a different bottle. 130ml is ₹1,299 and runs 14–18 weeks.

Part one — the sealed half and the moving half

Airflow has two opposite failure modes and an air-conditioned bedroom contains both. Dead air means nothing distributes; a draught means everything is carried off. Your room is sealed at its boundary and stirred inside it — an unusual combination, and a favourable one once you know which part is which.

1
THE HALF THAT HELPS · A SEALED ROOM
No air exchange means nothing you release is lost
When the AC is running you close the door and the windows, and the room stops trading air with the rest of the flat. For a passive fragrance that is close to ideal conditions: the bottle releases slowly and continuously, and none of it escapes into a passage. It is why the same 50ml that reads faint in an open living-dining zone reads clearly present in a bedroom half its size. It is also why restraint matters — accumulation cuts both ways, and a scent chosen for a hallway feels like too much at three in the morning with the door shut. Buy the softest thing in the range for this room, and take a reed out if you want it quieter. You are not obliged to run all six because they came in the box.
The consequence: a sealed bedroom needs less fragrance than an open room of the same size, not more.
2
THE HALF THAT HURTS · CONTINUOUS CIRCULATION
A split unit stirs the room all night, and the bottle sits in it
SOSA Mountain Breeze reed diffuser, dry pine sage and cedarMountain Breeze₹849 · 50mlA wall-mounted unit draws room air in at the top, cools it, and throws it out along the ceiling. That cooled air travels the length of the room, drops down the opposite wall and returns along the floor. The loop runs for as long as the unit runs, which in your case is all night, every night. A bottle standing anywhere in that loop has air pulled across its reeds constantly, and moving air raises the evaporation rate off a surface. That is the worst pairing available: the bottle spends itself faster while the vapour is swept away from where your head is. If you have ever had a 50ml disappear in a month, this is almost certainly why. Not a weak bottle, not the monsoon — a shelf in the wrong place.
The test: hold a light scarf where the bottle stands. If it lifts at all while the unit runs, move the bottle.
3
THE MOISTURE FOOTNOTE · WHY THE FORMAT STILL HOLDS
A cooled room is not a dry flat, and a reed diffuser is neutral either way
People sometimes reason that because a cooled bedroom feels less clammy, a mist diffuser would be fine here. I would not. An ultrasonic adds moisture to the air because aerosolising water is how it carries fragrance — not a setting, the mechanism. In a coastal flat in the wet months, adding water to a bedroom you have sealed for eight hours is the wrong direction. The reed diffuser's advantage is simply that it puts nothing wet into the air. And the limit, which I will not blur: a reed diffuser does not reduce humidity, dry a room or do anything corrective about moisture. Neutral, not a fix — and neutral is the right side of that line here.

Part two — every shelf in the room, ranked

Seven places people put a bottle in a bedroom with a split AC, and what happens at each. This is the part worth acting on, because all of it is free.

Placement audit · one bedroom, one air-conditioner
Where the bottle stands, and what the moving air does to it there
Where the bottle stands What the AC airflow does there What the room gets Effect on bottle life Verdict
Side wall, near the door, waist-to-chest ★ Outside the main loop; gentle incidental movement only Steady, present on entering, no cold spot The full 6–8 weeks Best position in the room
Bedside table on the side wall Mostly out of the throw, close to your head Noticeable at pillow height, sometimes too close Normal Good, if you drop to four or five reeds
Shelf directly under the AC unit Return air pulled straight past the reeds Little — it is taken before it spreads Noticeably shortened Avoid
On top of a wardrobe near the unit Sits in the outgoing throw, above head height Very little at the level you breathe Shortened Avoid — height is working against you too
Far wall the cooled air lands on Continuous flow down the wall across the bottle Scent driven along the floor and away Shortened Avoid
Windowsill Draught when open; direct sun when not Erratic, and warmer glass speeds the oil Shortened, sometimes badly The worst option here
Floor corner behind furniture Dead air, no circulation reaching it Nothing beyond a metre Long, because nothing is leaving Wasted. Dead air is the opposite failure
The honest caveat: a window or portable unit changes this map, because the air enters and returns at one end rather than sweeping the length of the room. With a window AC, treat the whole wall it sits in as the zone to avoid and use the opposite side wall — not the opposite wall itself. And whichever unit you have, a ceiling fan running alongside re-mixes everything and widens the loop; expect a shorter bottle, and keep it outside the fan's edge rather than under it.
Shop this guide
Three bottles for a cooled bedroom
The SOSA principle
You cannot out-fragrance an airflow problem. In a room with a unit running eight hours a night, where the bottle stands decides more than what is in it.
Which is convenient, because moving a bottle costs nothing and buying a stronger one costs ₹749 and does not work.

Part three — when the answer is not a fragrance

Three situations in a room like this make buying a bottle the wrong next step, and I would rather name them than have you find out at your own expense. The first is a smell that arrives when the unit starts. If the bedroom is fine until the AC switches on and then carries a particular staleness, that is the machine and its filters, and no fragrance answers it. Have the unit serviced. A reed diffuser adds a scent alongside whatever is already in the air — it removes nothing and neutralises nothing — so layering over that gives you two smells instead of one.

The second is a room that smells musty in the wet months and goes on doing so after a proper clean. That is a moisture problem telling you something is still wet — behind a cupboard, at a window frame, along a wall that has taken water. A sealed cooled bedroom hides it for a while and hands it back the moment the unit is off. SOSA sells no dehumidifier and no air purifier, and a bottle of oil is not a partial answer to a building problem. Find the source, dry or repair it, air the room on a dry day, and then the fragrance is worth having.

The third is about expectation rather than fault. You will stop noticing this bottle, and that is not a failure of the bottle. A nose stops reporting a constant smell, most stubbornly in your own bedroom. I will not put a timescale on that or promise a technique that resets it. The honest checks are ordinary: leave the room for a while and come back, or notice what someone says walking in from the corridor. I also make no claim about what a fragrance does for sleep or mood — the reason to choose the softest scent here is preference in a space you occupy for eight hours.

The sealed half of your bedroom is working for you all night. The moving half is the reason your last bottle vanished in a month.
— Sonal Sahani, SOSA

Part four — five AC setups, five answers

The unit you have and how you run it changes the placement more than it changes the purchase. Here is what I would do in each case, with the scent, the position and the honest caveat.

The all-night AC decision
Your setup, the shelf, the bottle
Your setup Where the bottle goes Which bottle Cost The honest caveat
Split unit, door shut, on all night ★ Side wall near the door, waist-to-chest, on a tray Evening Calm 50ml ₹799 Drop to four reeds if it reads strong at 2am
Split unit plus a ceiling fan on low Furthest wall from both, outside the fan's edge Mountain Breeze 50ml ₹849 Expect a shorter bottle. Two air movers is two draughts
Window or portable unit at one end Opposite side wall — not the opposite wall itself Evening Calm 50ml ₹799 The return path is tighter, so placement is fussier
AC only until about 2am, then off Same side wall. Nothing changes Evening Calm or Mountain Breeze ₹799–₹849 The room warms after it stops, which speeds the oil slightly
You want the living room done too Bedroom as above; living room near its doorway Day & Night duo ₹1,498 for 2 × 50ml ₹749 + ₹799 = ₹1,548 bought singly, so the set is ₹50 less
You reorder too often for your liking Same shelf, bigger bottle Evening Calm 130ml ₹1,299 14–18 weeks instead of 6–8. It does not project further
You were considering a machine for this room Nowhere — keep the bottle Nothing new ₹0 saved against ₹1,899 A Sukoon buys control, not strength — and it adds water
Honest notes for buyers: airflow is a distribution effect and warmth is a duration effect — moving air carries scent away and raises how fast the reeds give up oil, while a warmer room simply empties the bottle sooner. Longevity figures are typical ranges, not guarantees: 50ml runs 6–8 weeks and 130ml 14–18 weeks at six reeds, varying with position, ventilation, ceiling height and season. Reed count is the volume control and bottle size the duration control; reach comes from exposed reed surface, not reservoir size. SOSA has no 100ml reed diffuser. Replacement reeds are not sold separately, so keep any you remove. A reed diffuser adds fragrance alongside what is already in the air — it does not clean or purify air, remove or neutralise smells, or reduce humidity; ultrasonic machines add moisture because that is how they deliver fragrance. No claim is made about sleep, mood, health or air quality. Flip weekly with gloves, stand the bottle on a tray, keep it out of direct sunlight and away from children, pets and open flame. Made in Pune; free shipping above ₹499, and a portion of every order supports girl-child education through Nanhi Kali.
SOSA Mountain Breeze reed diffuser 50ml, Himalayan pine sage and Indian cedar
If lavender is not the note you want at night
SOSA Mountain Breeze · Himalayan pine, sage & Indian cedar ₹849 / 50ml
Dry and green rather than soft and floral, with an Indian cedar base that holds its shape through a whole bottle. It is the alternative I recommend most often to readers who find lavender too familiar or too sweet, and it suits a cooled room because nothing in it reads heavy. At 9.4 on SOSA's own internal strength scale at six reeds — our scale, not an industry standard — it is more present than Evening Calm, so in a small sealed bedroom start at four or five reeds. 130ml ₹1,349, 14–18 weeks.
SS
ISIPCA
Versailles
A note from Sonal

The commonest thing I am asked to diagnose is a bottle that emptied far too fast, and in an air-conditioned bedroom the answer is nearly always a shelf. People place a diffuser where it looks right — usually a clear surface near the unit — and that is precisely where the air is moving hardest. The bottle then works at speed all night and delivers the result somewhere other than the bed.

What makes it frustrating is that the next instinct is to buy something stronger, which does the same thing faster. Reed diffusers have no fan and no pressure behind them; they are at the mercy of the air in the room. Moving one two feet along a wall is not a small adjustment, it is the adjustment.

One thing about restraint. A sealed bedroom is the easiest room in a flat to scent, so it is also the easiest to overdo. Six reeds came in the box because six is the calibration for an average room, not because six is compulsory — take one or two out and keep them. That is a free way to tune a room, and it is why I would rather you bought our softest bottle and adjusted downwards. Made in Pune in small batches, and a part of every order funds a girl's classroom through Nanhi Kali.

Frequently asked questions

Does an air-conditioner make a reed diffuser less effective?
It does two opposite things. Sealing the room helps, because nothing escapes into the rest of the flat — a closed cooled bedroom holds fragrance better than an open living room. The circulation hurts, because moving air over the reeds raises the evaporation rate and carries scent away from you. Position resolves it: keep the bottle out of the throw and out of the return path.
Where should I keep a reed diffuser in a bedroom with a split AC?
On a side wall, near the door, at waist-to-chest height, on a tray, with clear space around the reeds. Avoid the shelf directly under the unit, the top of a wardrobe in the throw, the far wall the cooled air falls down, and the windowsill. Also avoid a dead corner behind furniture — that is the opposite failure, where nothing distributes at all.
Why does my reed diffuser finish in a month instead of six to eight weeks?
Almost always moving air or heat. A bottle in an AC's flow, under a ceiling fan or in afternoon sun gives up oil faster than one in still incidental air — the worst combination, a shorter bottle and a room that reads weak. Move it out of the flow and the light before assuming anything is wrong.
Should I use a Sukoon or a Boond in an air-conditioned bedroom instead?
Only if you specifically want scent on demand. A Sukoon at ₹1,899 gives timers, a remote and 270–320 sq ft of on-demand coverage, which is a real feature in a living room. In a sealed bedroom running all night a passive bottle already does the job for ₹799 — and every ultrasonic adds moisture to the air, because aerosolising water is how it delivers fragrance.
How many reeds should I use in an air-conditioned bedroom?
Start with six, which is the calibration the bottle is designed around, and take one or two out if the room reads too present after a fortnight. A sealed room accumulates, so turning down is a far commoner adjustment here than turning up. Keep any reeds you remove in a clean dry place — SOSA does not sell replacement reeds separately, which is an honest gap in the range.
Mumbai · air-conditioned bedrooms · 2026
Do not buy something stronger. Buy a softer bottle and a better shelf
Evening Calm 50ml is ₹799 and runs 6–8 weeks; Mountain Breeze is ₹849; 130ml sizes are ₹1,299–₹1,349 and run 14–18 weeks. Stand the bottle on a side wall out of the air-conditioner's throw, near the door, at waist-to-chest height, on a tray. A reed diffuser adds no water to the air and adds fragrance alongside what is already there — it does not clean air, remove smells or reduce humidity. Free shipping above ₹499, and a portion of every order supports girl-child education through Nanhi Kali.
Evening Calm ₹799 → Mountain Breeze ₹849
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Editorial standards & sources
About this guide: Written by Sonal Sahani, ISIPCA Versailles-trained founder and perfumer at SOSA Home & Body, on placing and choosing home fragrance in a bedroom where an air-conditioner runs overnight. The situation described is general; it is not drawn from any customer or third-party discussion. Airflow descriptions are ordinary properties of wall-mounted and window units, not measurements. No temperature, humidity or air-quality figure is quoted for any city — the only test conditions stated are SOSA's own, 45°C and 85% relative humidity. No claim is made about sleep, mood, health or air quality, and no competing product or brand is named, priced or rated.

SOSA range, specifications and prices used in this guide (verified from the live store, 27 August 2026): Reed diffusers — alcohol-free, phthalate-free, paraben-free and IFRA-compliant compositions on a heat-stable coconut-derived (CCT) carrier, low-VOC, in a refillable glass bottle with six fibre reeds; flip weekly. 50ml lasts 6–8 weeks and 130ml lasts 14–18 weeks; there is no 100ml reed diffuser size. Morning Freshness (Malabar lemon · peppermint · Nilgiri eucalyptus) 50ml ₹749 · 130ml ₹1,249; Garden Bloom (British rose · night-blooming jasmine) ₹799 · ₹1,299; Evening Calm (Kashmir lavender · chamomile) ₹799 · ₹1,299; Fresh Brew (Coorg coffee · Kerala vanilla) ₹849 · ₹1,349; Mountain Breeze (Himalayan pine · sage · Indian cedar) ₹849 · ₹1,349. Duo sets ₹1,498–₹1,598 for 2 × 50ml and ₹2,498–₹2,598 for 2 × 130ml. Oil-only refills 300ml ₹2,399 · 500ml ₹3,499 — the glass vessel and reeds are not included, and replacement reeds are not sold as a separate product. Machines: Boond 300ml ₹899 (~150 sq ft, about 6 hours a fill) · Sukoon 500ml ₹1,899 (270–320 sq ft, 16–18 hours on low, three 15ml fragrances included) · Megh 6L ₹3,499 (~215 sq ft — a runtime and humidity machine that covers less than a Sukoon, never a coverage upgrade) · waterless Vaayu ₹11,999 · Safar ₹3,999 (a car and travel product) · Aangan ₹25,999 · Meenar ₹38,500. The water-based Hotel Collection for ultrasonic machines (15ml ₹299 · 100ml ₹999 · 300ml ₹1,799 · pack of seven 15ml ₹1,799) cannot be used in a reed bottle or a Vaayu. Below ₹749: jar candles ₹379, Sandalwood or Smoked Oudh candle ₹449, wax melts ₹474 (a burner is required and not included), mugs ₹474, bubble and taper candles ₹569, Amber Rose candle ₹599, ceramic trinket dish and candle two-pack ₹664. A reed diffuser adds fragrance to a room. It does not clean, purify or filter air, remove or neutralise cooking, damp or smoke smells, reduce humidity, or change how anyone feels. A reed diffuser adds no moisture to the air; ultrasonic machines work by aerosolising water and therefore do. A persistent musty smell indicates moisture that needs finding and drying, and SOSA sells no dehumidifier or air purifier. Ventilate or extract first; add fragrance second. Evaporation rate rises with warmth and falls with humidity, and airflow carries scent away from the bottle — so performance varies with season, ventilation, ceiling height and room use; longevity figures are typical ranges, not guarantees. Not noticing a constant fragrance is ordinary olfactory adaptation; the reliable checks are leaving the room and returning, or asking someone who has just arrived. Strength figures are positions on SOSA’s own internal scale, not an industry standard. Fragrance oil is flammable — keep bottles away from open flame and out of direct sunlight, and out of reach of children and pets. Composed and handmade in small batches in Pune, India; tested through 45°C summer heat and 85% monsoon humidity. Free shipping above ₹499. A portion of every order supports girl-child education through Nanhi Kali. Prices subject to change — see the live product pages.
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