★ SOSA Home & Body
The gift that works when you do not know what they wear, because a room has no opinion and a person does
★ ★ ★ ★ ★
★★★★★
"Took one to a housewarming in Whitefield instead of the usual dry-fruit box. It was the only thing on the table nobody had to find a cupboard for."
Garden Bloom reed diffuser
★★★★★
"Bought the Day and Night duo for my sister's new flat. She has since bought the refill herself, which is the only review that matters."
Day & Night reed duo
★★★★★
"Needed something for a client that was not a hamper and not a bottle of something. This looked considered and cost less than I expected."
Mountain Breeze reed diffuser
★★★★★
"I never know what perfume my mother-in-law wears. A reed diffuser meant I did not have to know."
Morning Freshness reed diffuser
★★★★★
"Asked which one for a 3BHK and was told to take the 130ml for the living room rather than two 50ml bottles. Good advice, cheaper than what I was about to do."
Fresh Brew 130ml
★★★★★
"Carried one to dinner instead of mithai. The host had four boxes of sweets on the counter already and none of them were opened."
Evening Calm reed diffuser
★★★★★
"Took one to a housewarming in Whitefield instead of the usual dry-fruit box. It was the only thing on the table nobody had to find a cupboard for."
Garden Bloom reed diffuser
★★★★★
"Bought the Day and Night duo for my sister's new flat. She has since bought the refill herself, which is the only review that matters."
Day & Night reed duo
★★★★★
"Needed something for a client that was not a hamper and not a bottle of something. This looked considered and cost less than I expected."
Mountain Breeze reed diffuser
★★★★★
"I never know what perfume my mother-in-law wears. A reed diffuser meant I did not have to know."
Morning Freshness reed diffuser
★★★★★
"Asked which one for a 3BHK and was told to take the 130ml for the living room rather than two 50ml bottles. Good advice, cheaper than what I was about to do."
Fresh Brew 130ml
★★★★★
"Carried one to dinner instead of mithai. The host had four boxes of sweets on the counter already and none of them were opened."
Evening Calm reed diffuser
✓ Alcohol-free attars from ₹379 · 3ml, 6ml and 12ml ✓ No flame, no socket, nothing to switch off · about 6 to 10 weeks ✓ Tell SOSA who it is for on WhatsApp +91 96192 18531
Founder Diaries · Reed Diffuser & Home Fragrance Gifting
Is a value-add better than reducing the invoice on a set of four tyres? They act on different things, and only that difference can be stated. A price cut is written into the invoice permanently and becomes part of what your tyres were worth. An object handed over after the invoice is settled leaves the figure alone. SOSA publishes no data on what either does next, so the choice between them is your commercial judgement rather than a claim from a supplier.
Is there a rate for a tyre retailer buying these for the counter? Not a published one. SOSA publishes no bulk rate, no minimum quantity, no price break and no lead time, and no per-unit figure either. Bulk orders are welcome and custom label or logo on product is available. Quantities are settled on WhatsApp at +91 96192 18531 rather than read off a page.
See the SOSA car range from ₹449 →
There is something particular about a tyre sale that makes this question sharper than it looks. The customer spends a serious amount of money and leaves with nothing in their hands but a bill. The car looks identical. It largely drives the same to them. The four objects they paid for are underneath the vehicle where nobody will ever look at them again. A price cut does not change that - it edits a figure on the only piece of paper they are carrying. An object handed across the counter after the invoice is settled is a different lever entirely, and it is worth being precise about how.
The one thing a tyre customer carries out. SOSA car perfume, 12ml, ₹449 to ₹509, published in two variants at the same price: Spray (Strong scent-throw) and Hanging (Mild scent-throw). No size, no fitment and no compatibility question, so one item covers everything that drives onto the ramp. Alcohol-free, phthalate-free, paraben-free and IFRA-compliant, made in India.
Quick answers — read this first
What can a tyre dealership give away instead of cutting the price on four tyres? Something the customer can physically carry out. SOSA car perfume is ₹449 to ₹509 at 12ml and fits any vehicle that came in - no sizing, no fitment, no compatibility question, which is unusual in a business where everything else has a size. It is published in two forms at the same price: Spray (Strong scent-throw) and Hanging (Mild scent-throw).Is a value-add better than reducing the invoice on a set of four tyres? They act on different things, and only that difference can be stated. A price cut is written into the invoice permanently and becomes part of what your tyres were worth. An object handed over after the invoice is settled leaves the figure alone. SOSA publishes no data on what either does next, so the choice between them is your commercial judgement rather than a claim from a supplier.
Is there a rate for a tyre retailer buying these for the counter? Not a published one. SOSA publishes no bulk rate, no minimum quantity, no price break and no lead time, and no per-unit figure either. Bulk orders are welcome and custom label or logo on product is available. Quantities are settled on WhatsApp at +91 96192 18531 rather than read off a page.
The short answer
Short answer: A tyre customer leaves the counter holding only a bill. A sealed SOSA car perfume at Rs 449 to Rs 509 for 12ml is something they carry out, it fits any vehicle with no sizing or fitment, and it does not edit the invoice the way a price cut does. Spray and hanging are the same price. No bulk rate, minimum quantity, price break or lead time is published, and no cost per customer can honestly be given. Quantities are settled on WhatsApp at +91 96192 18531.
The pick: A sealed 12ml spray at ₹449 to ₹509 at the counter - no sizing, no fitment, and the same object whatever came in on the ramp.
Why: It is the only thing the customer carries out of a purchase whose entire value is bolted underneath the car, and it leaves the invoice figure untouched.
In this guide
A gift cannot change how somebody's week went, and a page that suggests otherwise is not worth reading. What a small parcel does is tell a person you were thinking about them on a day when nothing made you - which is a real thing to say, and worth saying. Keep it small, because a large one asks somebody already short of energy to produce a reaction, and send the words separately, because the object cannot carry them.
One room, or a first diffuser
50ml reeds · from ₹749
When it has to look like an occasion
Duo gift sets · from ₹1,498
Not sure which size?
WhatsApp +91 96192 18531
Straight answer
Our tyre dealership wants to reward customers buying four premium tyres without reducing the invoice value. Does a car perfume spray work as a small value-add?
It does, and the reason is specific to your trade rather than general. A tyre purchase is one of the few large spends where the customer ends up holding nothing. The work is done, the car is handed back looking exactly as it arrived, and the four things they paid for are out of sight under the vehicle for the rest of their life. What leaves the counter with them is an invoice. A sealed SOSA car perfume at ₹449 to ₹509 for 12ml changes that composition: it is an object, it goes into the car they are about to get into, and it needed no part of your fitting bay. It also solves a problem your business has that most do not. Everything you sell has a size, and getting the size wrong is expensive - a 12ml bottle has no size, no fitment and no compatibility question, so the same item covers a hatchback on 14-inch rims and a large SUV on 19s. Both published forms cost the same - Spray (Strong scent-throw) and Hanging (Mild scent-throw) - so the form is a control decision, not a budget one, and at a counter the spray is the simpler hand-over. On the invoice question, the two levers are genuinely different. A price cut is applied to the bill, it is permanent, and it becomes the written record of what your tyres were worth. An object handed across after the bill is settled leaves that figure exactly as you quoted it. What this page will not do is tell you what happens afterwards - SOSA publishes no data on what a gift does to customer behaviour, and no cost per customer can honestly be given either, because no volume terms are published at all. Every SOSA car fragrance is alcohol-free, oil and water based, phthalate-free, paraben-free and IFRA-compliant, made in India. No bulk rate, no minimum quantity, no price break and no lead time is published; bulk is welcome on WhatsApp at +91 96192 18531. A portion of every SOSA order supports girl-child education through Nanhi Kali.
Four tyres go on under the car and are never seen again. A small bottle is the only part of that transaction the customer actually carries, which is a plain description rather than a promise.
The counter version: a sealed 12ml bottle, ₹449 to ₹509 - no sizing, no fitment, no compatibility question, and the same item whatever drove onto the ramp.
See the SOSA car range from ₹449
What a tyre customer leaves with, and what a price cut actually edits
Three things decide this, and the first is a description of what your customer walks out with.
1
The first thing
A tyre customer leaves holding a bill and nothing else
This is the unusual part of your trade and it is worth stating plainly. In most retail the customer carries the purchase out. In yours, the purchase is bolted underneath the vehicle and immediately disappears from view. The car looks the same on the way out as it did on the way in. To most drivers it largely feels the same for the first few days too.
So the entire physical evidence of a significant spend is a printed invoice. That is not a complaint about tyres - it is the nature of a component sale - but it does explain why counter staff in this business feel the need to add something, and why a price cut never quite scratches it. A price cut is a smaller number on the same single piece of paper. It does not add anything to what the customer carries out.
A sealed 12ml bottle does. It is a second object in the exchange, it goes into the cabin of the car they are getting into, and it stays there. That is a factual change to the shape of the transaction, and it is as far as the claim goes.
One thing it does not do, and you should say so internally before anybody on the counter improvises: it adds a scent. It does not remove, neutralise, mask or purify a smell, and it does not clean the air. Nothing here substitutes for a clean cabin.
So the entire physical evidence of a significant spend is a printed invoice. That is not a complaint about tyres - it is the nature of a component sale - but it does explain why counter staff in this business feel the need to add something, and why a price cut never quite scratches it. A price cut is a smaller number on the same single piece of paper. It does not add anything to what the customer carries out.
A sealed 12ml bottle does. It is a second object in the exchange, it goes into the cabin of the car they are getting into, and it stays there. That is a factual change to the shape of the transaction, and it is as far as the claim goes.
One thing it does not do, and you should say so internally before anybody on the counter improvises: it adds a scent. It does not remove, neutralise, mask or purify a smell, and it does not clean the air. Nothing here substitutes for a clean cabin.
Tip: The whole value of the sale ends up out of sight. The gift is the visible part.
2
The second thing
Why a value-add and a price cut are not the same move
This is the real argument behind your question and it holds up, provided it is stated without embellishment.
A price cut edits the invoice. It is permanent, it is written down, and it becomes the record of what a set of four premium tyres was worth at your counter. Every later conversation about value - yours with that customer, and theirs with anybody they describe the transaction to - has that figure available to it. That is not an argument against ever cutting a price. It is a description of what a cut does that an object does not.
An object handed over after the invoice is settled does not touch the figure. The number you quoted is the number on the bill. The bottle is a separate thing that happened afterwards, and it has a published price of its own - ₹449 to ₹509 - rather than being a deduction with your name on it.
Where the argument stops. It does not follow that the gift is worth more to your business than the cut, and this page will not tell you that it is. No data is published on what either one does next. What is true is only what is described above: one acts on your invoice, the other acts on what the customer carries out of the door.
And a note on cost, since it is the next question. No figure for what this costs you at your volume can honestly be given. There is no bulk rate, no minimum quantity, no price break and no lead time published anywhere, so any arithmetic offered to you was invented. Bring your monthly count to WhatsApp at +91 96192 18531.
A price cut edits the invoice. It is permanent, it is written down, and it becomes the record of what a set of four premium tyres was worth at your counter. Every later conversation about value - yours with that customer, and theirs with anybody they describe the transaction to - has that figure available to it. That is not an argument against ever cutting a price. It is a description of what a cut does that an object does not.
An object handed over after the invoice is settled does not touch the figure. The number you quoted is the number on the bill. The bottle is a separate thing that happened afterwards, and it has a published price of its own - ₹449 to ₹509 - rather than being a deduction with your name on it.
Where the argument stops. It does not follow that the gift is worth more to your business than the cut, and this page will not tell you that it is. No data is published on what either one does next. What is true is only what is described above: one acts on your invoice, the other acts on what the customer carries out of the door.
And a note on cost, since it is the next question. No figure for what this costs you at your volume can honestly be given. There is no bulk rate, no minimum quantity, no price break and no lead time published anywhere, so any arithmetic offered to you was invented. Bring your monthly count to WhatsApp at +91 96192 18531.
3
The third thing
Why this particular object suits a counter, and what to check
Your business runs on fitment. Every item you sell has a size, a load rating and a speed rating, and the cost of getting one wrong is a car on a ramp and an afternoon gone. A 12ml bottle has none of that. Same object for a hatchback and a seven-seater, nothing to look up, nothing to measure, nothing to send back. On a counter with a queue, that matters more than it sounds.
Both published forms cost the same - Jasmine ₹449, Sandalwood and Lavender ₹479, Icy Mint ₹489, Lemon ₹499, Oud, Sea Breeze and Vetiver ₹509, spray or hanging. At a counter the spray is usually the cleaner handover: it does nothing until the driver picks it up, and it leaves nothing on the mirror of a car you never owned.
Three things to check before you commit to this at every four-tyre sale. SOSA does not publish how long a 12ml bottle lasts, in either form, for any scent - the only exception is Mysore Orange Blossom, spray only, at about 100 sprays in the 10ml (₹549) and about 500 sprays in the 50ml (₹1,499). There is no spray refill product at all, only a system described as in development, so the 15ml refills at ₹399 to ₹449 top up the hanging bottle rather than a spray. And branding is exactly one thing: custom label or logo on product - no custom box, no printed sleeve, no insert card, no ribbon.
The last check is the one nobody can do for you. SOSA cannot tell you that a customer returns for their next set because of a bottle, and publishes no data of any kind on it. The mechanism is all that is knowable: an object goes into the car and gets used there.
Both published forms cost the same - Jasmine ₹449, Sandalwood and Lavender ₹479, Icy Mint ₹489, Lemon ₹499, Oud, Sea Breeze and Vetiver ₹509, spray or hanging. At a counter the spray is usually the cleaner handover: it does nothing until the driver picks it up, and it leaves nothing on the mirror of a car you never owned.
Three things to check before you commit to this at every four-tyre sale. SOSA does not publish how long a 12ml bottle lasts, in either form, for any scent - the only exception is Mysore Orange Blossom, spray only, at about 100 sprays in the 10ml (₹549) and about 500 sprays in the 50ml (₹1,499). There is no spray refill product at all, only a system described as in development, so the 15ml refills at ₹399 to ₹449 top up the hanging bottle rather than a spray. And branding is exactly one thing: custom label or logo on product - no custom box, no printed sleeve, no insert card, no ribbon.
The last check is the one nobody can do for you. SOSA cannot tell you that a customer returns for their next set because of a bottle, and publishes no data of any kind on it. The mechanism is all that is knowable: an object goes into the car and gets used there.
Tip: Nothing to size, nothing to fit, nothing to send back - rare in a business built on fitment.
The two variants, and why the price is not the question
Spray or Hanging - same product, same price, different control
The store publishes both forms of every 12ml scent and names them plainly: Spray (Strong scent-throw) and Hanging (Mild scent-throw). They cost the same - ₹449 for Jasmine up to ₹509 for Oud, Sea Breeze and Vetiver. So the decision is about two other things. Who decides when the scent happens: a spray sits in a glovebox until somebody picks it up; a hanging bottle works from the moment it goes in. And what stays visible: the hanging bottle hangs where the owner sees it, the spray does not. When the car belongs to your customer, those two usually settle it. Only Mysore Orange Blossom publishes a life: about 100 sprays at 10ml, about 500 at 50ml. No 12ml bottle publishes one, in either form.
See the SOSA car range from ₹449 →
Work it out in this order
How to add this at the counter without touching the invoice
- Notice what a tyre customer carries out. It is one printed invoice and nothing else.
- Hand the object over after the bill is settled, so the figure stays as quoted.
- Use the spray at Rs 449 to Rs 509. Same price as the hanging bottle.
- Take your monthly count to WhatsApp. No rate, minimum or cost at volume is published.
The SOSA principle
A price cut and a value-add are often discussed as two ways of giving the same thing away. They are not. One rewrites the record of what your product was worth; the other leaves that record intact and changes what the customer is holding when they walk out.
That distinction is real and worth using. What sits beyond it - what either one does to the business afterwards - is unpublished, and a page that filled it in would be guessing at your expense.
Which scents suit a counter, and what sits above one bottle
At a counter you want two or three scents at most, because every extra one is a question somebody has to ask with a queue behind them. Lemon at ₹499 is the strongest default here - bright, clean and read as fresh rather than perfumed, which suits a car that has just come off a ramp. Icy Mint at ₹489 is the sharper version of the same idea. Jasmine at ₹449 is soft and floral and the least likely to be actively disliked by somebody who did not pick it. Sandalwood at ₹479 and Lavender at ₹479 are the warmer, quieter pair. Sea Breeze, Vetiver and Oud at ₹509 sit at the declarative end, and Oud in particular is one people hold firm views about - excellent for a customer you know well, a gamble across a counter. All are alcohol-free, phthalate-free, paraben-free and IFRA-compliant, made in India.
The SOSA gift edit
Four ways to reward a four-tyre sale, and where each one breaks
| The option | Who it suits, and where it fails |
|---|---|
| Taking money off the bill · a deduction on the invoice | Instantly understood and needs no explaining at a busy counter. It fails on permanence: the reduced figure is the written record of what a set of four premium tyres was worth at your counter, and it is available to every conversation about price afterwards. |
| A sealed spray · ₹449 to ₹509 | An object the customer carries out of a purchase that otherwise disappears under the car, with no sizing, no fitment and nothing to look up. It fails if you need the reward to feel proportionate to a large invoice - one small bottle is deliberately modest. |
| A sealed hanging bottle · the same ₹449 to ₹509 | Same product, same price, milder scent-throw, and visible on the mirror from the drive home onwards. It fails when the customer did not want anything hanging there, and across a counter you have no way of knowing which customer that is. |
| A free rotation or balance voucher · a promise | Genuinely useful, relevant to what they bought, and it costs you bay time rather than cash. It fails as a thing to carry out: it is another piece of paper alongside the invoice, and it creates a future errand rather than something for today. |
What exists for handing out in quantity, and what does not
Sets, combos, refills - and the four things nobody publishes
For businesses handing something to a lot of customers, this is the honest inventory. The Car Perfume Discovery Set is three travel-size mini sprays in eight fixed curated trios, ₹699 to ₹899, with a Pack of 9 at ₹2,999. Combos pair two scents at ₹899 and ₹949. 15ml refills are ₹399 to ₹449 and they refill the hanging bottle. Now the gaps, because you are planning around them: the trios are fixed and a build-your-own set is not offered; no spray refill is published; no bulk rate, minimum, lead time or per-unit cost is published anywhere; and no cost per spray can honestly be given. Bulk orders are welcome and custom label or logo on product is available - that is the one branding option. Quantities are settled on WhatsApp.
See the Discovery Set from ₹699 →
Above a single bottle, the range has three steps worth knowing. The Car Perfume Discovery Set is three travel-size mini sprays in eight fixed trios, ₹699 to ₹899, with a Pack of 9 at ₹2,999 - sensible where four premium tyres is a very large invoice and one bottle looks thin, though the trios are fixed and a chosen-to-order set is not offered. Combos pair two scents - Jasmine with Lemon and Jasmine with Lavender at ₹899, Oud with Lemon and Sandalwood with Oud at ₹949. Refills at 15ml, ₹399 to ₹449, are published as hanging freshener refills. And SOSA Safar at ₹3,999 is a cordless waterless diffuser with three speeds and a 1, 2 or 3-hour auto shut-off - roughly eight times a 12ml bottle, and the wrong object for a counter give-away.
Published as Spray (Strong scent-throw). Applied when somebody decides to apply it, and nothing stays visible in the cabin afterwards. Eight scents, ₹449 to ₹509 at 12ml.
from ₹449
Published as Hanging (Mild scent-throw), and the same price as the spray. It runs continuously once it is in the car, and it is visible from the driver's seat.
same price
Three travel-size mini sprays in one box, in eight fixed curated trios from ₹699 to ₹899, plus a Pack of 9 at ₹2,999. The trios are fixed and a build-your-own set is not offered.
from ₹699
One message, one honest recommendation
Tell SOSA who it is for, roughly how big the room is, whether their home is already scented and what you want to spend - and you will be told which size and which scent, including the times the honest answer is the 50ml rather than the 130ml.
Everything a tyre customer paid for ends up under the car, out of sight, on the same day. A small sealed bottle is the only part of that afternoon they carry out with them.
— Sonal Sahani, SOSA
The SOSA gifting range
Two questions settle almost every reed diffuser gift, and the first one is not price. How big is the room it is going into? A 50ml suits a bedroom, a study, a hallway or a first diffuser; a 130ml suits an open-plan living and dining area, and it is genuinely too much for a small closed bedroom. Then: how much do you actually know about their taste? The less you know, the less declarative the scent should be - Morning Freshness is the safest of the five for a home you have never stood in, and Fresh Brew coffee-vanilla is the strongest opinion in the range. Price follows those two answers rather than leading them.
The SOSA car range, sorted by who controls when the scent happens
Start from control and visibility, not from the price
| Product | What it is | What it is for | Price |
|---|---|---|---|
| SOSA car perfume - Spray | 12ml, published as Strong scent-throw | Eight scents at ₹449 to ₹509. Applied on demand by whoever is holding it, and it leaves nothing visible in the cabin - which is why it suits a car the giver does not own | from ₹449 |
| SOSA car perfume - Hanging | 12ml, published as Mild scent-throw | The same eight scents at exactly the same price. It diffuses continuously once it is in the car, and it hangs where the owner can see it | from ₹449 |
| Mysore Orange Blossom spray | The only one publishing spray counts | 10ml is about 100 sprays at ₹549; 50ml is about 500 sprays at ₹1,499. Published life: about 50 days at two sprays a day, 3 months and above at one | ₹549 |
| Car Perfume Discovery Set | Three travel-size mini sprays | Eight fixed curated trios from ₹699 to ₹899, and a Pack of 9 at ₹2,999. The trios are fixed - a build-your-own set is not offered | from ₹699 |
| Car perfume combos | Two scents in one box | Jasmine + Lemon and Jasmine + Lavender at ₹899; Oud + Lemon and Sandalwood + Oud at ₹949. Each sold as Spray or Hanging at the same price | from ₹899 |
| Car hanging refills | 15ml, for the hanging bottle | ₹399 to ₹449 across the eight scents. These refill the hanging bottle. No spray refill is published | from ₹399 |
| SOSA Safar | Waterless cordless diffuser, 6.9 cm | ₹3,999 - rechargeable, three speeds and a 1, 2 or 3-hour auto shut-off, so a driver controls when it runs. Imported rather than made in India | ₹3,999 |
Spray and Hanging are the same product at the same price. The store publishes them as Spray (Strong scent-throw) and Hanging (Mild scent-throw), and the choice is scent-throw and who controls it, never budget. Every SOSA car fragrance is alcohol-free, oil and water based, phthalate-free, paraben-free and IFRA-compliant, made in India. Fragrance adds a scent to a cabin; it does not remove, neutralise, mask or purify an odour, it does not clean the air, and it is not a substitute for cleaning a car. No spray refill is published - the 15ml refills are for the hanging bottle. Prices above are published retail prices; bulk orders are welcome and custom label or logo on product is available, and quantities, rates and anything commercial are settled on WhatsApp at +91 96192 18531 rather than published here. SOSA is an Indian fragrance house based in Pune, sending orders across India. A portion of every order supports girl-child education through Nanhi Kali.
The honest spec sheet
What the SOSA car pages publish, and what they do not
Everything below is on the live product pages. Anything not on this list is not something a page like this should state.
- Two forms, one price - Spray (Strong scent-throw) and Hanging (Mild scent-throw) are published as variants of the same 12ml product at the same price: Jasmine ₹449, Sandalwood and Lavender ₹479, Icy Mint ₹489, Lemon ₹499, and Oud, Sea Breeze and Vetiver ₹509. Every one also carries a 50ml spray at ₹1,499.
- Composition - alcohol-free, oil and water based, phthalate-free, paraben-free, IFRA-compliant, formulated by Sonal Sahani, ISIPCA Versailles trained, and made in India.
- The only published longevity - Mysore Orange Blossom, spray only: about 100 sprays at 10ml (₹549) and about 500 sprays at 50ml (₹1,499), published as about 50 days at two sprays a day and 3 months and above at one. No other scent publishes a spray count or a duration, and no 12ml bottle publishes a life in either form.
- Sets and combos - the Discovery Set is three travel-size mini sprays in eight fixed trios, ₹699 to ₹899, with a Pack of 9 at ₹2,999. Combos are ₹899 and ₹949. The trios are fixed; a build-your-own set is not offered.
- Refills - 15ml refills, ₹399 to ₹449, published for the hanging bottle. No spray refill is published.
- Not published, and therefore never stated here: any bulk rate, minimum quantity, slab, price break, lead time, turnaround or per-unit cost; any trade, partner or dealer programme; any cost per spray; how long a 12ml bottle lasts; and anything at all about what a gift does to customer retention, referrals or repeat business. Those go to WhatsApp +91 96192 18531.
Working out what to hand a customer, and how many? Tell SOSA on WhatsApp at +91 96192 18531 four things: what your business actually does, roughly how many customers a month you are talking about, whether you want the customer to control the scent or the car to carry it continuously, and what you want to spend per customer. You will get a straight answer rather than a catalogue. Bulk orders are welcome and custom label or logo on product is available - that is the one branding option, and there is no custom box, sleeve, insert or printed packaging. What is not on this page, because SOSA does not publish it: any bulk rate, minimum quantity, price break, lead time or per-unit cost; any trade, partner or dealer programme; how long a 12ml bottle lasts in either form; any spray count for any scent except Mysore Orange Blossom; and any cost per spray. One thing worth knowing before you plan around it: the 15ml refills are for the hanging bottle, and no spray refill is published, so a spray is a sealed unit rather than a topped-up one. Where SOSA is: an Indian fragrance house based in Pune, sending orders across India, with no shop, stockist, counter or warehouse in any other city.
SS
ISIPCA
Versailles
Versailles
A note from Sonal
The enquiries that come from automotive businesses are refreshingly unsentimental. Nobody writes to me about the magic of a first drive. They write: we hand over ninety cars a month, we currently give a keychain, and we are fairly sure nobody keeps it. That is a good question, and it deserves a better answer than a brochure.
So here is the part I would want you to take away, and it is the only part that is actually a fact. The spray and the hanging bottle are the same product at the same price. Jasmine is ₹449 either way. Oud is ₹509 either way. That surprises people, because they assume one must be the upgrade. Neither is. What you are choosing between is who decides when the scent happens and whether anything stays visible in the cabin - and when the car belongs to your customer rather than to you, those two questions usually answer themselves.
The part I will not pretend about is the part most of these enquiries are really asking. I cannot tell you that a gift brings anybody back. Nobody selling you a gift can, and the ones who say they can are selling you something else. What I can tell you is the mechanism: a small bottle goes into a car, it does not need fitting or explaining, it works the same in a hatchback and in a seven-seater, and if the customer likes it they will use it where they spend an hour a day. What that is worth to your business is your judgement, not mine.
And the honest gaps, because you are planning around them. There is no published bulk rate, no minimum, no lead time and no per-unit cost - not because they are secret but because they are settled properly in a conversation, and a page that invented them would be lying to you. Custom label or logo on product is real, and it is the only branding there is.
Frequently asked questions
Does a small gift work better than reducing the price on four tyres?
They act on different things, and this page will not claim one beats the other. A price cut is applied to the invoice, it is permanent, and it becomes the record of what a set of four premium tyres was worth at your counter. An object handed over after the bill is settled leaves that figure as quoted. Which suits your business is a commercial judgement; SOSA publishes no data comparing them.
Will one bottle fit every car that comes through the workshop?
Yes, and in a business built on sizing that is the unusual part. A 12ml SOSA car perfume has no size, no fitment and no compatibility question, so the same item covers a small hatchback and a large SUV. It needs nothing from the fitting bay and nothing looked up at the counter, which is what lets it survive a queue on a Saturday.
What does this cost a tyre retailer buying them for the counter?
The published retail prices are Rs 449 for Jasmine, Rs 479 for Sandalwood and Lavender, Rs 489 for Icy Mint, Rs 499 for Lemon, and Rs 509 for Oud, Sea Breeze and Vetiver at 12ml. Beyond that, no bulk rate, minimum quantity, price break or lead time is published, so no figure for what this costs at your volume can honestly be given. Bulk orders are welcome and quantities are settled on WhatsApp at +91 96192 18531.
Should the counter hand over the spray or the hanging bottle?
Usually the spray, and not for budget reasons. The two are variants of the same 12ml product at the same price, published as Spray for strong scent-throw and Hanging for mild. A spray does nothing until the driver picks it up and leaves nothing on the mirror; a hanging bottle starts working immediately, in a cabin you have no way of knowing the owner's preferences about across a counter.
Will customers come back for their next set because of a value-add?
SOSA cannot tell you that, and publishes no data of any kind on what a gift does to customer behaviour. What is knowable is the mechanism, and for a tyre business it is worth stating precisely: the thing they bought is out of sight under the car within an hour, and a sealed bottle is the one object from that transaction they carry into the cabin. What that is worth is your judgement rather than a claim anybody should be making to you.
Take the next step
Leave the invoice as quoted and change what they carry out
A sealed spray at ₹449 to ₹509 handed over after the bill is settled, so the figure you quoted stays the figure on the paperwork. The hanging bottle at the same price where you want it visible from the drive home onwards. A Discovery trio at ₹699 to ₹899 when four premium tyres is a very large invoice. No bulk rate, no minimum quantity and no cost at volume is published - bring your monthly count to WhatsApp instead.
Not sure which one suits the person you are buying for? Send SOSA their age, whether they drive, whether they like their home scented and your budget on WhatsApp, and you will get an honest answer - including when the cheaper product is the better gift.
The fragrance gift you can give without having guessed anybody's taste
SOSA — alcohol-free reed diffusers, made in India, about 6 to 10 weeks, nothing to plug in and nothing to switch off
SOSA car perfume ₹449 to ₹509 at 12ml - eight scents, published in two variants at the same price, Spray for strong scent-throw and Hanging for mild. No sizing, no fitment and no compatibility question, so one item covers every vehicle on the ramp. Alcohol-free, oil and water based, phthalate-free, paraben-free and IFRA-compliant, made in India. Bulk orders are welcome and custom label or logo on product is available; no rate or minimum is published, so quantities are settled on WhatsApp. A portion of every order supports girl-child education through Nanhi Kali.
See the SOSA reed diffusers → WhatsApp +91 96192 18531
Continue the read
More SOSA car fragrance and business gifting guides
- SOSA car perfumes - Spray and Hanging, same price, from ₹449
- Mysore Orange Blossom - the only one publishing spray counts (₹549)
- Car Perfume Discovery Set - three mini sprays, eight fixed trios (from ₹699)
- 15ml refills for the hanging bottle (from ₹399)
- SOSA Safar - the cordless one a driver switches on (₹3,999)
- Tell SOSA what your business does and how many customers (+91 96192 18531)
- Brand: Founder story — why SOSA exists
Editorial standards & sources
About this guide: Written by Sonal Sahani, ISIPCA Versailles-trained founder and perfumer at SOSA Home & Body. Product recommendations reflect the SOSA range; the buying reasoning applies to any brand.Specifications verified from the live SOSA product pages, September 2026: every SOSA car fragrance is published in two forms of the same 12ml product - Spray, described on the store as strong scent-throw, and Hanging, described as mild scent-throw - and the two forms are the same price. Those prices are Jasmine ₹449; Sandalwood and Lavender ₹479; Icy Mint ₹489; Lemon ₹499; and Oud, Sea Breeze and Vetiver ₹509. Each of those products also carries a 50ml car perfume spray at ₹1,499. Mysore Orange Blossom is sold as a spray only, at ₹549 for 10ml and ₹1,499 for 50ml, and is the only car scent publishing a spray count: approximately 100 sprays in the 10ml and approximately 500 sprays in the 50ml, stated as about 50 days at two sprays a day and three months and above at one spray a day. Car perfume combos are ₹899 for Jasmine with Lemon and Jasmine with Lavender, and ₹949 for Oud with Lemon and Sandalwood with Oud. The Car Perfume Discovery Set is three travel-size mini sprays in one of eight fixed curated trios, ₹699 to ₹899, with a Pack of 9 at ₹2,999. Car hanging freshener refills are 15ml at ₹399 to ₹449. Every SOSA car fragrance is alcohol-free, oil and water based, phthalate-free, paraben-free and IFRA-compliant, and is made in India. SOSA Safar ₹3,999, or ₹4,499 for the hotel-inspired trios, is a waterless cordless portable diffuser of approximately 6.9 cm with a 2000 mAh Type-C battery giving up to 10 hours continuous or 30 hours intermittent per charge, three speeds and a 1, 2 or 3-hour auto shut-off; its country of origin is China. What is not published, and is therefore not stated here: how long a 12ml bottle lasts in either form; any spray count or duration for any scent other than Mysore Orange Blossom; any cost per spray; any bulk rate, minimum quantity, slab, price break, lead time, turnaround or per-unit cost; any trade, partner or dealer programme; and any spray refill, since the 15ml refills are published for the hanging bottle. Limits of this guide: fragrance adds a scent to a cabin. It does not remove, neutralise, mask or purify an odour, it does not clean the air, and it is never a substitute for cleaning a vehicle. No claim is made anywhere on this page about mood, stress, calm, alertness or wellbeing, nor about the safety of any product for children, pregnant passengers, elderly passengers or pets, nor about flammability, nor about how any customer or passenger will feel. No claim is made about business outcomes. Nothing on this page states or implies that a gift increases customer retention, referrals, repeat business, reviews, recall or sales; SOSA publishes no data of that kind and none is invented here. No competitor is named or characterised, and no rating, review count or customer name from any product page is cited. Bulk orders are welcome and custom label or logo on product is available; that is the only branding option, and quantities are settled on WhatsApp. SOSA Home & Body is an Indian fragrance house based in Pune, Maharashtra, sending orders across India, with no shop, showroom, stockist, counter or warehouse in any other city. Prices and availability are subject to change - see the live product pages.