★ SOSA Dealership Scenting Guide
Survey the volumes, write the settings sheet, run it for thirty days, then lock it and leave it alone
★ ★ ★ ★ ★
★★★★★
"Our rule is simple: scent the room, never the car. The new-car smell is the thing they are buying and we do not touch it."
SOSA Vaayu · delivery bay
★★★★★
"The handover area now smells the same as the showroom, a little softer. The car smells like a new car. Both things are true at once."
SOSA Vaayu · new-car delivery
★★★★★
"Waterless meant the detailing team signed off without a discussion. Nothing lands on the paint or the glass."
SOSA Vaayu · paint-safe
★★★★★
"We start it 30 minutes before a delivery slot on the app. By the time the family arrives it has settled."
SOSA Vaayu · delivery schedule
★★★★★
"Our handover bay is a tall covered area, so the Vaayu was not the honest answer there. The Angaan on the air handling was."
SOSA Angaan · handover bay
★★★★★
"Quiet enough that the photographs and the video have no hum in them. That mattered more than I expected."
SOSA Vaayu · under 38dB
★★★★★
"Our rule is simple: scent the room, never the car. The new-car smell is the thing they are buying and we do not touch it."
SOSA Vaayu · delivery bay
★★★★★
"The handover area now smells the same as the showroom, a little softer. The car smells like a new car. Both things are true at once."
SOSA Vaayu · new-car delivery
★★★★★
"Waterless meant the detailing team signed off without a discussion. Nothing lands on the paint or the glass."
SOSA Vaayu · paint-safe
★★★★★
"We start it 30 minutes before a delivery slot on the app. By the time the family arrives it has settled."
SOSA Vaayu · delivery schedule
★★★★★
"Our handover bay is a tall covered area, so the Vaayu was not the honest answer there. The Angaan on the air handling was."
SOSA Angaan · handover bay
★★★★★
"Quiet enough that the photographs and the video have no hum in them. That mattered more than I expected."
SOSA Vaayu · under 38dB
★ The dealership buy list
SOSA VaayuTwo or three units for a typical siteView ₹11,999
SOSA VaayuOne fragrance for every tankView ₹11,999
SOSA AngaanOne Angaan if a hall is double heightView ₹25,999
✓ A typical single-floor dealership is a two or three machine plan at ₹11,999 each, sized from the floor plan rather than the journey map ✓ Settings sheet, key-locks and a refill date at day 60 of an up-to-75-day tank - the plan still works in month six ✓ Made in India · independent, not affiliated with any hotel · a portion funds girl-child education
Founder Diaries · Commercial Scenting Guides · Automobile Retail
What should a dealership order to start scenting? For a typical single-floor site, two or three SOSA Vaayu units (₹11,999 each) - one for the entrance and display floor, one for the lounge and closing rooms, one for the delivery or service customer area - plus one fragrance profile for all of them. A double-height display hall takes one SOSA Angaan (₹25,999) on the HVAC instead of extra Vaayu units.
How long does it take to commission dealership scenting? About four hours of real attention in the first month: an hour surveying volumes and air-conditioning zones, an hour placing machines and setting intensities, then short daily walk-ins for thirty days. After that a SOSA Vaayu (₹11,999) plan needs roughly twenty minutes a month plus a refill at day 60 of an up to 75 day tank.
See the SOSA Vaayu Book a scenting plan
Facts verified 24 August 2026 against the live SOSA product pages: the SOSA Vaayu (₹11,999) is a waterless cold-air nebuliser rated to 1000m³, described by the manufacturer as approximately 2,000-3,000 sq ft, with a 400ml refillable tank lasting up to about 75 days depending on intensity and run hours, Bluetooth app and button control, 1h/4h/8h/24h timers, operation under 38dB, freestanding or wall and HVAC mounting, auto-stop and key-lock, and CE, RoHS and SGS certification. The SOSA Angaan (₹25,999) is an HVAC nebulising diffuser rated to 3,000m³, roughly 8,000-10,000 sq ft, with an 800ml reservoir, metal body, programmable schedules and operation under 42dB, and also runs standalone wall-mounted or lay-flat. Scent enhances the ambience and perceived quality of a space; it works alongside proper ventilation and cleaning and is not a substitute for either, and SOSA makes no claim that fragrance alone influences a purchase decision. The hotel-inspired scents are SOSA's own original interpretations; SOSA is an independent brand and is not affiliated with, or endorsed by, any hotel named for reference. Coverage, fragrance usage and running cost depend on the space, settings and hours of use, and are confirmed on a consultation. Prices and availability are subject to change - see the live product pages.
This is the whole method in one page: how to survey a dealership, what to buy, what to write down, how to run the first thirty days, and what the routine looks like afterwards. If you only read one guide in this series before ordering, read this one.
Quick answers — read this first
What does a complete dealership scenting plan look like? A survey, a buy list, a settings sheet and a review. Measure every connected volume including height, divide by 1000m³ to get the SOSA Vaayu count (₹11,999 each, about 2,000-3,000 sq ft per unit), order one fragrance for every tank, record zone, intensity, timer, placement and refill date on one page, run it for thirty days adjusting daily, then key-lock everything and check monthly.What should a dealership order to start scenting? For a typical single-floor site, two or three SOSA Vaayu units (₹11,999 each) - one for the entrance and display floor, one for the lounge and closing rooms, one for the delivery or service customer area - plus one fragrance profile for all of them. A double-height display hall takes one SOSA Angaan (₹25,999) on the HVAC instead of extra Vaayu units.
How long does it take to commission dealership scenting? About four hours of real attention in the first month: an hour surveying volumes and air-conditioning zones, an hour placing machines and setting intensities, then short daily walk-ins for thirty days. After that a SOSA Vaayu (₹11,999) plan needs roughly twenty minutes a month plus a refill at day 60 of an up to 75 day tank.
The short answer
Short answer: survey the air volumes, buy one SOSA Vaayu (₹11,999, up to 1000m³ or about 2,000-3,000 sq ft) per zone, write a settings sheet with zone, intensity, timer, placement and refill date, run and adjust it for thirty days, then key-lock everything and check monthly. A double-height hall takes a SOSA Angaan (₹25,999) on the HVAC.
The pick: two or three SOSA Vaayu units (₹11,999 each) for a typical single-floor dealership, all running one fragrance, with one SOSA Angaan (₹25,999) only where a display hall is double height.
Next step: send the floor plan with ceiling heights and AC zones marked and we will do the survey with you - book a free scenting plan.
In this guide
A scenting plan that is commissioned properly needs about four hours of attention in month one and twenty minutes a month afterwards. Most of the work is measurement and writing things down.
The buy list - tap either machine
The zone machine
SOSA Vaayu · ₹11,999
For a double-height hall
SOSA Angaan · ₹25,999
Have the survey done with you
Free scenting plan
Straight answer
What is the complete method for scenting a dealership customer journey?
Four stages, and the first two happen before you spend anything. Stage one, the survey. Walk the site with a tape and the floor plan. Record every customer-facing space: its length, width and ceiling height, which air-conditioning zone it belongs to, whether it has doors that close, and how long a customer typically stays in it. Convert each connected space to cubic metres. Stage two, the buy list. Divide each volume by 1000m³, which is what one SOSA Vaayu (₹11,999) covers - about 2,000-3,000 sq ft. Most single-floor dealerships come out at two or three machines: entrance and display floor, lounge and closing rooms, delivery or service customer area. Order one fragrance for every tank. If one hall is double height or 8,000-10,000 sq ft, that hall takes a SOSA Angaan (₹25,999) on the air handling instead of extra Vaayu units. Stage three, the settings sheet. One page: zone, machine serial, placement, intensity, timer, last refill, next refill. Set intensity by dwell time - entrance highest, display floor medium, seated rooms lowest - and set timers by the working day, starting 30 to 45 minutes before opening and stopping at closing. Stage four, the first thirty days. Walk in through the customer entrance every morning and judge each zone from the doorway rather than beside the machine, adjusting one step at a time and recording every change on the sheet. By day thirty the numbers stop moving; switch on the key-lock everywhere, set a refill reminder at day 60 of the up to 75 days a 400ml tank gives, and drop to a monthly check. Two boundaries to write into the plan: nothing goes inside a vehicle, and no machine goes in the workshop, wash bay or paint area - those are extraction jobs. And SOSA makes no claim that any of this increases sales, conversion or satisfaction scores; the claim is a consistent, considered experience. We will run the survey with you on a free scenting plan, and a portion of every order supports girl-child education through Nanhi Kali.
Survey the volumes, buy one Vaayu per 1000m³, write the settings sheet, adjust for thirty days, then key-lock it and check monthly.
The unit this guide is built around: the SOSA Vaayu, ₹11,999, rated to 1000m³ (about 2,000-3,000 sq ft), 400ml tank lasting up to 75 days, Bluetooth app with 1h/4h/8h/24h timers and adjustable intensity, under 38dB, auto-stop and key-lock. Freestanding, wall or HVAC mounted.
See the SOSA Vaayu ₹11,999 Book a scenting plan
The buy list
Two or three machines for a typical site, one fragrance for all of them, one exception for a tall hall
What to order for a dealership
The order is short because the plan is short: a Vaayu per normal-height zone, one fragrance for every tank, and an Angaan only where a hall is genuinely double height.
The zone machine - order one per 1000m³
SOSA Vaayu
Waterless cold-air nebuliser, ₹11,999, rated to 1000m³ or about 2,000-3,000 sq ft. 400ml tank lasting up to 75 days, Bluetooth app with 1h/4h/8h/24h timers, adjustable intensity, under 38dB, auto-stop and key-lock for public spaces.
From ₹11,999
The second and third units
SOSA Vaayu (additional zones)
One for the lounge and closing rooms, one for the delivery or service customer area, both on the same fragrance at lower intensities. Identical hardware across zones means one settings sheet and one refill date.
From ₹11,999
Only if a hall is double height
SOSA Angaan
HVAC nebulising diffuser rated to 3,000m³, roughly 8,000-10,000 sq ft, with an 800ml reservoir, metal body, programmable schedules and under 42dB operation. One unit on the air handling replaces several small machines in a tall volume.
From ₹25,999
The three-stage commissioning method: survey, settings sheet, first thirty days
Commissioning is three pieces of work, and only the first one needs a tape measure.
1
The survey
Volumes, air-conditioning zones, doors and dwell times
Take the floor plan and walk it. For every customer-facing space, record length, width, ceiling height, the air-conditioning zone it sits on, whether it has a door that actually closes, and roughly how long a customer stays. Convert to cubic metres. Two spaces on the same air loop with no door between them are one zone; two spaces with separate splits are two zones even if they share a wall. Mark the workshop boundary and the doors along it, because that decides whether the service side can be scented at all. This is an hour of work and it is the hour that determines everything else.
Tip: measure height, not just floor area. Tall showrooms are where floor-area rules of thumb fall apart.
One Vaayu per 1000m³ of connected air, at ₹11,999 - the survey turns straight into the buy list.
See SOSA Vaayu →
2
The settings sheet
One page that outlives the person who wrote it
List every machine with its zone, placement, intensity, timer, serial, last refill and next refill. Set intensity by dwell time: entrance highest, display floor medium, lounge, closing rooms, delivery bay and service lounge lowest. Set timers by the working day - a start 30 to 45 minutes before opening, a stop at closing, a 1h run before closing-room blocks, an 8h run for service hours. Add the two boundaries in writing: nothing inside a vehicle, and no machine in the workshop, wash bay, paint area or parts store. Pin it in the manager cabin.
If the survey turns up a double-height hall, that line on the sheet reads Angaan: 3,000m³ on the HVAC with programmable schedules, ₹25,999.
See SOSA Angaan →
3
The first thirty days
Adjust daily, then lock and leave it
For the first month, walk in through the customer entrance each morning and judge every zone from the doorway, not from beside the machine, changing one step at a time and writing each change on the sheet. Sit in the lounge for fifteen minutes at the busiest hour. Sit in the customer's chair in a closing room. By around day thirty the numbers stop moving. Then switch on every key-lock, set the refill reminder for day 60 of the up to 75 day tank, and reduce to a monthly walk with the machines off first and on an hour later.
Tip: judge from the doorway, adjust one step at a time, and stop adjusting on day thirty.
The Vaayu holds its schedule in the app and key-locks in place, so day thirty is genuinely the end of the tuning.
See SOSA Vaayu →
The SOSA principle
The dealerships whose scenting still works two years later are not the ones that chose the best fragrance. They are the ones that wrote a page, locked the machines and put a refill date in a calendar.
Commissioning is four hours in month one and twenty minutes a month after that. Almost nobody spends the four hours.
The buy list and the zone table
The finished plan, as the table it should end up as on your settings sheet.
The SOSA plan
The dealership settings table
| Zone and dwell time | Machine, intensity and schedule |
|---|---|
|
Entrance and reception, 20 seconds
|
One SOSA Vaayu (₹11,999), highest level, start 30-45 minutes before opening, stop at closing, key-locked. View → |
|
Display floor, 20 to 40 minutes
|
Vaayu at medium on the entrance-to-floor air path, showroom hours, mounted or placed out of reach. View → |
|
Closing rooms and delivery bay, 45 to 90 minutes
|
Vaayu at the lowest level, 1h timer before appointment or delivery blocks, machine two to three metres from people and cars. View → |
|
A double-height display hall
|
One SOSA Angaan (₹25,999) on the HVAC, 3,000m³, programmed to showroom hours at a matched level. View → |
Two zones deserve their own read before you commission them: the service side, where extraction and separation come before any fragrance at all - see how to extend a dealership signature scent from showroom to service lounge - and the handover, where the rule is that the room carries the fragrance and the car never does, set out in how to use signature fragrance during new-car delivery.
Survey first, order second
SOSA Vaayu ₹11,999 per 1000m³ zone. Send the floor plan with ceiling heights and AC zones and we will produce the buy list and the settings sheet with you.
Four hours of measuring and writing in the first month is what separates a scenting plan from a machine somebody bought.
— Sonal Sahani, SOSA
What keeps it running
App schedules, key-locks and a quarterly refill - twenty minutes a month after commissioning
The SOSA dealership scenting specification
Two machines and one page of settings. The Vaayu is one per normal-height zone at ₹11,999; the Angaan is the single exception for a double-height hall at ₹25,999. Both waterless, so nothing settles on paintwork, glass or upholstery, and both made in India. A portion of every order supports girl-child education through Nanhi Kali.
The SOSA dealership scenting specification
The complete buy list
| Machine | Best for | Why it works | Price |
|---|---|---|---|
|
SOSA Vaayu
|
Two or three units for a typical single-floor dealership | 1000m³ each (about 2,000-3,000 sq ft), 400ml tank up to 75 days, app timers, adjustable intensity, under 38dB, key-lock, waterless | ₹11,999 View → |
|
SOSA Angaan
|
One unit, only if a display hall is double height | 3,000m³ on the building's HVAC, 800ml reservoir, metal body, programmable schedules, under 42dB | ₹25,999 View → |
Write these boundaries into the plan before you order: nothing goes inside a vehicle at any point in the journey; no machine goes in the workshop, wash bay, paint area or parts store; and the service side is only scented after extraction and door separation are sorted. Fragrance works alongside ventilation and cleaning rather than instead of them, and SOSA makes no claim that it increases sales, conversion or satisfaction scores - the claim is a consistent, considered experience. Book a free scenting plan and we will do the survey with you.
SS
ISIPCA
Versailles
Versailles
A note from Sonal
This guide exists because the same three questions come up in every dealership conversation: how many machines, at what setting, and who looks after it. The answers are a measurement, a table and a page pinned in the manager cabin, and none of them require a perfumer. What I can help with is making sure the plan is honest about what fragrance does and does not do.
So: measure every customer-facing volume including height, divide by 1000m³, and that is your Vaayu count at ₹11,999 each - two or three for most single-floor dealerships. One fragrance in every tank. Intensity by dwell time. Timers to the working day. Thirty days of daily walk-ins to tune it, then key-locks on and a refill reminder at day 60 of an up-to-75-day tank. A double-height hall is the one line that reads Angaan on the HVAC.
The honest boundaries, all in one place: nothing goes inside a customer's vehicle, ever. The workshop, wash bay and paint area are extraction problems and no diffuser solves them. Fragrance cannot cover fresh paint, solvent, damp or a construction smell during a showroom refit - those need curing, ventilation and time. It works alongside cleaning and air handling, never instead of them. And SOSA makes no claim that fragrance increases sales, conversion or satisfaction scores. What it delivers is a consistent, considered experience across a journey that lasts years. Made in India, and a portion of every order supports girl-child education through Nanhi Kali.
Frequently asked questions
What does a dealership need to buy to start scenting the customer journey?
For a typical single-floor site, two or three SOSA Vaayu units at Rs 11,999 each - one for the entrance and display floor, one for the lounge and closing rooms, one for the delivery or service customer area - plus one fragrance profile for every tank. A double-height display hall takes one SOSA Angaan (Rs 25,999) on the HVAC instead of extra units.
How do I work out how many machines I need?
Measure every connected customer-facing space including ceiling height, convert to cubic metres, and divide by 1000, which is what one Vaayu covers, roughly 2,000 to 3,000 sq ft. Two spaces on the same air-conditioning loop with no door between them count as one zone; separately conditioned spaces count separately.
What should the settings sheet contain?
One line per machine: zone, placement, intensity, timer, serial number, last refill date and next refill date. Add the two boundaries in writing, that nothing goes inside a vehicle and that the workshop, wash bay, paint area and parts store are never scented. Pin it in the manager cabin.
How long does commissioning take?
About four hours of real attention in the first month: an hour to survey, an hour to place and set the machines, then short daily walk-ins for thirty days while you tune one step at a time. After day 30, key-lock everything and drop to a monthly check plus a refill at day 60 of an up to 75 day tank.
Can fragrance be used during a showroom refit or new fit-out?
Not usefully. Fresh paint, adhesive, new PVC and damp need curing, ventilation and time, and fragrance layered on top gives you both smells at once. Air the space out properly, complete the cleaning, and scent it once the building itself smells of nothing.
Survey, settings sheet, thirty days, then leave it alone
SOSA — Dealership Journey Scenting Guide the complete buy list, settings & commissioning method
The SOSA Vaayu (₹11,999) covers up to 1000m³, about 2,000-3,000 sq ft, per zone, with a 400ml tank lasting up to about 75 days, 1h/4h/8h/24h app timers, under 38dB operation, a key-lock for public spaces and waterless running that leaves no residue on paintwork, glass or upholstery; the SOSA Angaan (₹25,999) covers a double-height hall on your HVAC. Both made in India, and a portion of every order supports girl-child education through Nanhi Kali. Send the floor plan and we will do the survey with you.
Book a free scenting plan → SOSA Vaayu · ₹11,999
One more look - the two machines
Continue the read
More from SOSA
Editorial standards & sources
About this guide: Written by Sonal Sahani, ISIPCA Versailles-trained founder and perfumer at SOSA Home & Body. Product recommendations reflect the SOSA range; the planning advice applies to any brand.Facts verified 24 August 2026 against the live SOSA product pages: the SOSA Vaayu (₹11,999) is a waterless cold-air nebuliser rated to 1000m³, described by the manufacturer as approximately 2,000-3,000 sq ft, with a 400ml refillable tank lasting up to about 75 days depending on intensity and run hours, Bluetooth app and button control, 1h/4h/8h/24h timers, operation under 38dB, freestanding or wall and HVAC mounting, auto-stop and key-lock, and CE, RoHS and SGS certification. The SOSA Angaan (₹25,999) is an HVAC nebulising diffuser rated to 3,000m³, roughly 8,000-10,000 sq ft, with an 800ml reservoir, metal body, programmable schedules and operation under 42dB, and also runs standalone wall-mounted or lay-flat. Scent enhances the ambience and perceived quality of a space; it works alongside proper ventilation and cleaning and is not a substitute for either, and SOSA makes no claim that fragrance alone influences a purchase decision. The hotel-inspired scents are SOSA's own original interpretations; SOSA is an independent brand and is not affiliated with, or endorsed by, any hotel named for reference. Coverage, fragrance usage and running cost depend on the space, settings and hours of use, and are confirmed on a consultation. Prices and availability are subject to change - see the live product pages.